Mar 5 2021
Encore Research

According to Meeting Professionals International [MPI], over half of meeting planners say their next in-person meeting is contingent on the distribution of a safe and effective vaccine. In the February 2021 edition of The Meeting Professional, MPI shares results from their winter 2021 Meetings Outlook survey. Virtual Events and Hybrid – Keeping Us Connected While …

Global Conventions in a Virtual World

Feb 24 2021
Encore Research
3 MIN
How a QSR company transitioned their series of global annual conventions to successful virtual experiences. By: Christopher Baron, Senior Director, Digital Services Hosting annual conventions for a global audience can be a feat in itself in-person, let alone in the virtual world. Finding unique ways to engage attendees year after year, while ensuring your vendors ...

What are the benefits of a hybrid event?

Feb 9 2021
Encore Research
8 MIN
‘Hybrid’ is defined as the combination of two different elements. In the context of hybrid events, it’s; “a physical meeting in which an online audience also participates. Essentially, both the physical as well as the online audience come together and participate in the same experience or content at the same time, from different locations.” IMPACTPLUS Tweet The ...