Feb 20 2025
Encore Research

Planning events in the future isn’t just about following trends — it’s about understanding them. We’ve been watching the industry and have some tips to help you find the best new ideas for your event planning. Our industry is going to change a lot in 2025. This will impact how we think about, plan, and …

How partnerships reduce planning stress and maximize event value

Jan 15 2025
Encore Marketing
6 MIN
Imagine organizing a large corporate conference: You’re juggling speakers, breakout sessions, event technology and attendee engagement tools. That’s a lot of emails and moving parts to coordinate.  How much easier would it be if you could call one person to get all your questions answered?  That’s one reason why event professionals prefer working with a ...

Craft compelling event content: 3 Storytelling must-knows

Aug 23 2024
Encore Marketing
6 MIN
Capture attention, spark curiosity and leave a lasting impression In today’s ever-changing landscape, the way people consume content has undergone a rapid transformation. What does this mean for meeting and event professionals? You’ve likely faced unique challenges in capturing (and keeping) your audience’s attention to deliver a memorable experience.  To address these hurdles, let’s consider some key ...

3 Ways to simplify event complexity

Sep 11 2023
Annette Moody
7 MIN
Even the smallest event can involve surprising complexity: innovative technology, remote participants, not to mention on-site changes. And with each vendor or production partner, that level of complexity becomes amplified by the need to manage additional people and processes, expectations and production schedules. That’s why – especially if you have limited time and resources – ...

Reflections on Women’s History Month and equity in action at Encore 

Mar 23 2023
Encore Marketing
7 MIN
Encore values the power of inclusion. That’s why we’re proud to create spaces of belonging and work to proactively diversify our team. In honor of Women’s History Month, we’re excited to share a new way we’re putting our commitment to equity into practice with our Women in Audio Visual Technology (WAVE) program. We’re also delighted ...

How to deliver a big impact with your next small meeting

Feb 22 2023
Encore Marketing
5 MIN
Small meetings have become an incredible source of growth and opportunity in the wake of the pandemic. Catering to a group of 50 or fewer participants means you can provide more targeted programming, promote greater intimacy between your audience and stakeholders, and foster meaningful interactions that build trust. This holds true whether you’re conducting a ...

Planning for the Unimaginable

Feb 20 2023
Kristi Casey
5 MIN
In the events world, sometimes we’re caught by an ask so big, it feels unimaginable. Just ask Encore Regional Director Chris Baker, who oversees the Alberta Branches in Canada. It all began with an unexpected RFP from the Canadian Council of Catholic Bishops (CCB). They queried Encore Canada for a proposal related to a visit ...

In-person events are back in force, with attendee counts rising and most budgets increasing

Feb 9 2023
Encore Marketing
10 MIN
Key findings from the Encore 2022 Winter Planner Pulse With the world of events ever-changing, staying up-to-date on the latest industry trends is an essential tool for crafting successful experiences. To help ensure your event design, programming and format resonates with today’s audiences, Encore surveys meeting and event professionals quarterly to capture a closer look ...