Everyone thought the pandemic would end once vaccines became available. But variants of the COVID-19 virus still have the power to disrupt in-person events. If you’re organizing an event with an in-person component, it’s essential to address your participants’ anxiety so they feel comfortable attending. Here are four things you can do to put attendees at ease.  Step 1: Partner with ...

You can say what you want about other generations, but research shows we all have at least one thing in common: we are changing the way we learn, engage with and retain information. Learn how this translates to the event world and gain insight to engage attendees of any generation. From baby-boomers to Gen Z, ...

On July 17th, the UK government announced what we have all been waiting for: live performances can resume on August 1st, and conferences and business events on October 1st.  While this is great news for our industry, the threat of COVID-19 remains and events should follow our MeetSAFE guidelines to minimize risk. With this announcement, the longing ...

After an exciting year, it’s that time again to consider trends we can expect to see moving forward. Advances in our industry move as quickly as the technology that powers it, and vigilance is important. We polled our experts and these are four technology-powered trends you need to follow for 2020. 1. Audience Engagement Audience ...

Ask “What If…?” And You Will Change the World In a world where technological capacity is only increasing, it’s time to take a step back and look at what makes us distinctively human. What are the elements that we bring and what power do they hold? For this year’s talking point, the IMEX Group explores ...

As a meeting planner, do you ask yourself if attendees leave your events happier and more productive than when they arrived?  All too often, the business-side of a meeting becomes so focused on cost-savings and ROI that the human element is forgotten. Attendee engagement, problem-solving, and behavior-changing goals get pushed aside for these “results-based” aspects.    It’s time to reignite that conversation and think about creating meaningful, lasting experiences for attendees. We ...