Explore tips for immersive success with our webinar

Unveil game-changing strategies and best practices for elevating events to immersive experiences, no matter your budget. Listen to discussions between your Encore partners, industry experts and Q&A with your peers as we dive into tips and techniques to surprise and delight attendees with unforgettable, sensory events.
You’ll learn:
    • Simple ways to create immersive experiences with any program
    • Affordable strategies to incorporate immersion on a budget
    • Why 93 percent of event planners embrace immersive tech
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From Typical Corporate Conference to Multi-Dimensional Immersive Experience.

We See Solutions.

“Every client has a story. It's the creative's job to bring it to life."

Megan Angle

Marriott International was gearing up to host an exclusive three-day event for 500 of its esteemed general managers (GMs) and wanted to leave a lasting impact. Their missionLeave the traditional conference format behind and immerse guests in an extraordinary multi-dimensional program. Enter Megan and team, ready to exceed all expectations for an unforgettable experience. 

Megan Angle

Associate Director, Content Production
  • 20+ years of professional media experience
  • Goes by Megan “The Mangler”
  • Has three busy daughters
  • Drawn to creative storytelling
  • Calls family her “why”
The Challenge

To execute the customer’s vision, Megan and team needed to develop and coordinate event strategy design, the thematic and multimedia creative, complex event technology and overall staging and production — for both outdoor and indoor event spaces. The star of the show, however, would be vibrant motion graphics to keep the audience’s attention while reinforcing an engaging event theme. Cesar and Autumn, rockstars from the Encore Creative Content Studio, immediately got to work on solutions. Pulling this off would be no small feat. It required cohesion across design, lighting, projection and LED screens, collaboration with Marriott International and buy-in from clients across multiple stakeholder groups.   

The Solution

After presenting their concept to the customer, Megan, Cesar and Autumn received enthusiastic approval and wasted no time in bringing the idea to life. Autumn developed a playful overarching theme, Let’s Go, which evolved into the daily subthemes Go Forth, Go Far and Go Fearlessly to reinforce the event’s central concept. To really blow attendees away, Cesar developed incredibly complex 2D and 3D motion graphics that seemingly leapt off the screens! Executing this required close collaboration and extensive testing pre-event and on-site with lighting and projection experts. The remarkable end result

      • In one session, a sailboat cruised beyond the screen’s borders, emphasizing the “Go Far” subtheme.
      • In another, parachuters seemingly soared out of their frame, immersing attendees in a stunning 3D experience that embodied the “Go Fearlessly” message.
Key Solutions Used in This Story
     Creative Production Technology

     Event Strategy & Design
     Event Branding  
     Content Development
        Motion Graphics

Staging Services
Scenic & Decor
Show Management
  

Audiovisual Solutions
   LED Walls
   Lighting Solutions

The Result

The in-house team of imaginative and dedicated creatives set the stage for an electrifying experience, flawlessly executed. The brilliant visuals, ranging from printed applications to immersive general session content, elevated the programming’s impact and kept participants buzzing with excitement long after the final session. In the customer’s own words, “The creative team at Encore challenged us to think differently than we ever have to deliver a product that our GMs had never seen before. They not only delivered but also exceeded every expectation from start to finish.”   

Explore More Stories and Solutions.

From routine challenges to the moment of truth that threatens to derail your event, our people solve them
flawlessly. Explore their stories.

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Tell us about your unique needs.
From Make-A-Wish Dream to Make-A-Wow Extravaganza. 

We See Solutions.

“There is no problem without a solution"

Alberto Castillo

For decades, Encore has helped bring the Annual InterContinental® Miami Make-A-Wish® Ball to life, making it bigger and better each year. The challenge for the 2022 festivities?  Make the event more magical than ever by immersing the participants in an unforgettable experience to increase levels of excitement and inspire greater donations. With Alberto and team on the task, consider the wish granted. 

Alberto Castillo

Director, Event Technology
  • Thousands of events
   
  • National Ambassador for Encore
   
 
  • Developed/runs local workshop for Event Managers
 
 
  • Loves ATVing in the Everglades with his daughters
 
  • Always entertaining guests at home
   
 
  • Family and faith are his guiding forces
 
The Challenge

For the 27th Annual InterContinental Miami Make-A-Wish Ball, Alberto and team were tasked with making the gala event more magical than ever in unique, immersive and memorable ways — with just three compressed setup days. The creative ask:

  • Stage an engaging opening reception, including a branded publicity “step and repeat” backdrop and reception with silent auction areas.
  • Create a “supernature” themed experience between the reception/silent auction areas and the grand ballroom gala event space. 
  • Bring to life an immersive “NY aquarium” in the grand ballroom for the main dining and open auction event.
  • Delight participants with live performances and an iconic entertainer.
  • Further surprise guests by executing an afterparty featuring a multi-act cabaret show and nightclub experience, requiring a major room flip in just two hours. 
The Solution

Alberto and team worked closely with multiple stakeholders from the hotel, the Make-A-Wish Southern Florida chapter and their third-party designers to make the dream come true.

Solutions included: 

  • Sourcing people and gear from 20+ regional venues, with Encore working 24/7 shifts over three days.
  • Creating a transitional experience between the opening reception/silent auction and grand ballroom that featured a mesmerizing “supernature” LED tunnel depicting the New York subways overtaken by nature.
  • Producing the grand ballroom event, including a 140-foot LED wall to create a “NY aquarium” experience with coral-like décor, beautiful lighting and ambient audio that brought the underwater world to life. 
  • Creating an outfitted performance stage for the live auction and applause-worthy entertainment.
  • Quietly flipping the prior reception/silent auction rooms into a surprise afterparty with a multi-act cabaret show and DJ while guests enjoyed the grand ballroom event. 
  • Perfectly planning and executing everything from staging, video and audio to complex lighting, rigging and power for an astounding start-to-finish event experience, using three highly skilled project managers across rooms and a stage manager for the big show. 

 

   Key Solutions Used in This Story
   ProductionTechnology 
   Staging Services
   Scenic & Décor
   Show Management  
Audiovisual Solutions
     LED Walls
     Audio
     Video

Infrastructure Services
     Rigging
     Power
                                        
The Result

The inspirational event left both the customers and charity ball participants in awe. The guests were so moved by their experience that it was a history-making year with a record-setting $5.4M raised in just one night. This was more than twice as much as the previous charity ball! For the customer’s vision and charitable event goals, it was truly a larger-than-life dream come true.

Explore More Stories and Solutions.

From routine challenges to the moment of truth that threatens to derail your event, our people solve them
flawlessly. Explore their stories.

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Tell us about your unique needs.
From Traditional Dinner to Multi-Sensory Experience.

We See Solutions.

“We are here to support
the client and earn
their trust”

Miguel Sanchez

With a customer’s most important dinner of the year coming up, they wanted to ensure the event would be memorable. Their vision? Elevate a traditional dining experience into a festive year-end celebration gala, integrating storytelling, gastronomic, visual and acoustic elements to wow their important guests 

Enter Miguel and team, ready to help deliver a multi-sensory experience set to impress.

Miguel Sanchez 

Project Manager
The Challenge


Develop the idea that the client envisioned to create a whole experience and not just serve a traditional dinner. Part of the challenge was to achieve synchrony at the time of the service for the 380 guests, thus merging gastronomy with technology, in addition to matching the size of the venue with the hanging points and the space between each table.

The Solution

With the technical experience of Miguel and his team, it was possible to have the same signal that would simultaneously reproduce the content at the 38 tables and individually for the 380 diners. 

With professionalism, it was possible to maintain excellent communication, successfully coordinating all those involved (venue, business partners and our production staff), 

By capturing the different elements in a layout, it was possible to adapt the technical needs to the infrastructure and hanging points of the venue.   

The Result

Thanks to Miguel and team’s technical expertise, collaboration with all parties and innovative mindsets, the gala was a memorable celebration for all attendees. Due to the team’s collaboration and dedication to each detail, the more than 380 guests experienced a truly unique gourmet dinner adventure. The attendees left impressed by the year-end festivities, and the customer was equally pleased, delighted at how Encore had helped plan, synchronize and transform their critical event into a unique sensory experience. 

Explore More Stories and Solutions.

From routine challenges to the moment of truth that threatens to derail your event, our people solve them
flawlessly. Explore their stories.

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Tell us about your unique needs.