Facebook Global Sales & Marketing Meeting

Facebook’s 2014 Global Sales & Marketing Meeting came with unprecedented and heightened expectations. The tech giant was celebrating its 10th anniversary and on track to close more than $200 billion by the end of 2014. 

Held at the Marriot Marquis San Francisco, approximately 1,400 people were slated to attend the April global meeting. Encore’s task was to elevate the meeting from a conference into an unforgettable experience, spanning from the general session ballroom into the common areas. The objective was to give attendees the feeling that they were physically at the Facebook campus. 

Throughout the entire planning and production process, Encore used an agency approach for the customer. Our production and digital services teams developed impactful designs, content, and delivered custom solutions to emulate the Facebook campus. 

Multi-surface Projection Mapping 

One of the key features at the event was the 165-foot wide multi-panel stage set and its composite of materials to restage the Facebook campus inside the large ballroom. Scenic strategy included elements like the red steel girders which gave nod to the same architectural features found at their Menlo Park, CA office. The stage panels were projection-mapped to display interiors you’d find onsite and other notable details at Facebook’s offices. The panels also played host to other pieces of creative content which we changed at different times to complement presentations and speakers.  

Experiential Elements 

The Facebook campus boasts colorful, crafty, curated artwork. Our production services team was able to mimic this look with content creation, scenic and environmental design, and themed action stations throughout the ballroom foyer, including selfie stations, a giant doodle board, and butcher block tablecloths and crayons during meals. 

Appealing to multiple senses, we also booked a DJ for live walk-in entertainment. Our digital services team was able to video conference and live stream the event in high definition, bringing the event beyond the walls of the hotel.