Looking for support at your upcoming exhibit? 
Objective
Their objective? Bring to life the theme of 'envisioning and enabling change' and the role empathy, community, accessibility, sustainability and design play in the future of events.
Solution
- Creative content support to incorporate the Elevate look and feel into all branding elements, from opening and closing videos to speaker bumpers and staging elements.
- Custom stage set for a three-stage general session, with content projected across five different screen types, ranging from super-wide to triangular.
- Transformed environments with custom scenic — hanging mobile triangles and fabricated pieces helped participants feel enveloped in a unique, thematic experience.
- Immersive storytelling with Backdrop Pro and projection mapping to make participants feel like they were part of an art installation.
- Oversaw the general session production and show management to ensure all the event elements came together to create a memorable experience for attendees
Outcome
With Encore support, Maritz reinforced their role as an industry thought leader and agent of change at the critical client-focused event.
“It’s been a great partnership with the Encore team,” says Maritz Partner Engagement Manager for Brand Events Shannon Holcomb. “It’s a win-win for all of us.”
A post-event survey showcased the following:
- 87% of attendees were satisfied with their experience at Elevate
- 93% of attendees feel they achieved their personal objectives
- Overwhelmingly positive sentiment about the experience. Attendees described Elevate as:
- A great networking opportunity
- Amazing
- Inspiring
Let’s Talk About Your Event Experience Needs.
Call us at (866) 351-1144 or click the button below to get started!
Objective
Held in Tampa, Florida, the 2024 edition would feature keynote speakers, professional development seminars, industry engagements and more. One of the event’s most exciting highlights, and most complex, would be a Live Capabilities Demonstration — Battle of the Bay.
The demonstration needed to incorporate clear audio as part of its storytelling, informing attendees watching from the waterfront, convention center and live streams about each action-packed part of the ‘battle.’ Enter Encore, ready to take on the mission.
Solution
- Engaged audiences with resounding audio, narrating each part of the demonstration across the bay to attendees in various event spaces
- Produced and coordinated each aspect of the fast-paced demonstration
- Live streamed the entire event so it could reach in-person and remote participants
- Pushed the live feed to the convention center, in outlets along the riverwalk and to remote viewers’ devices
- Enthralled waterfront viewers with storytelling at sea, highlighting the vibrant video on a large LED wall on a floating barge
- Ensured a flawless livestream to reach a broader audience
Outcome
Chelsea Hamashin, Vice President of Marketing & Events, Global SOF Foundation, raved, “The Encore team was amazing to work with — they rose to every challenge. They tackled every obstacle and put together an amazing, finished product. No issue was too big and they weren't afraid of any of the ideas or concepts we put in front of them.
“If someone else were to have a similar project or proposal, I would 100 percent recommend Encore.”
Let’s Talk About Your Event Experience Needs.
Call us at (866) 351-1144 or click the button below to get started!
Objective
Hosted at the prestigious National Arts Centre in Ottawa, Ontario, the event would need to accommodate a live audience of over 135 attendees in the main room, while extending a similarly momentous experience to additional viewers in an overflow space.
Solution
- Enhancing the storytelling with two video walls and four downstage monitors with newsfeeds.
- Capturing the experience using two tripod cameras, a 20-ft jib camera and a high-end audio package.
- Delivering seamless video and audio feeds from the main room to attendees in the overflow space.
- Broadening the event’s reach with two outbound satellite channels to Times Square and TV stations including Bloomberg, CNBC and Fox Business.
- Connecting viewers in real-time through two inbound satellite channels with direct feeds from NASDAQ at Times Square.
- Maintaining optimal lighting with a custom package adjusted to sunlight changes.
Outcome
Let’s Talk About Your Event Experience Needs.
Call us at (866) 351-1144 or click the button below to get started!
Objective
Creating the large-scale affair on the National Mall presented unique challenges and layers of complexity — specifically to logistics and infrastructure planning. Luckily, the foundation teamed up with Encore and its subsidiary brand Hargrove to bring the vibrant festival of cultures to life.
Solution
- Encore supported foundational services such as power and internet needs for in-person attendees and the live streaming broadcast with expansive technical infrastructure
- Encore enhanced inclusion with remote, simultaneous ASL interpretation
- Hargrove served as the general services contractor
- Hargrove provided creative, design, fabrication,graphics, tenting, logistics and labor services, including over five acres of matrix flooring
Outcome
Leveraging its full scope of production services, the Encore umbrella of organizations delivered an unforgettable cultural extravaganza.
The event featured over 17,000 performers representing more than 180 countries around the world. Their breathtaking performances showcased incredible and diverse voices, talent and creativity on one central stage. It also engaged attendees with hands-on activities like workshops on meditation, culturally inspired crafts for kids and a wide array of cuisine.
Over the three days, the festival welcomed one million attendees with an additional 25 million viewers who watched the live stream, serving as a testament to the power of unity and the magic that Encore can create on a global stage.
Let’s Talk About Your Event Experience Needs.
Call us at (866) 351-1144 or click the button below to get started!
The Ask
Leveraging their production partner’s expertise became crucial when last-minute changes to attendance affected event scope, gear needs and room layouts just an hour and half before doors were to open! Fortunately, the company was supported by an event team that could seamlessly pivot — no matter the ask or hurdles.
The Solution
- Scrapping the schematic and quickly writing out a new gear checklist, replanning the entire room design and utilization to the re-configuration of event technology needed
- Collaborating with two nearby Encore venues to supply the re-adapted equipment and staff resources needed to execute the adjusted event vision
- Managing the show to ensure every stage of the event ran smoothly
The Result
After the program ended, she expressed how pleased she was with the outcome, adding how glad she was to be working with Encore for the next event on the tour, just a week away.
The team offered to recreate the day’s setup for the next event to guarantee consistency and smooth operations across locations. Her eyes lit up. She relayed that Encore had set the standard for the national tour.
Let’s Talk About Your Event Experience Needs.
Call us at (866) 351-1144 or click the button below to get started!
The Ask & Challenge
Eager and ready after her academy training at Encore, a multi-certified technician, supported by in-venue and regional network experts, led the charge in bringing the customer’s vision to life.
The Solution
- Illuminating the main stage with lighting and gobos
- Delivering engaging content with a three-screen projector setup and audio package
- Providing real-time footage of the presenter onstage with a camera-operated third screen source
- Supporting PowerPoint presentations, video content and audio
- Adjusting all solutions accordingly for the concurrent bilingual sessions
The Result
The CEO of the organization told the Encore team: “Months of planning lead to productions like these. It's a lengthy process, and we greatly appreciate both the support we received, and the outstanding results achieved.”
Let’s Talk About Your Event Experience Needs.
Call us at (866) 351-1144 or click the button below to get started!
Objective
- Refresh and invigorate attendees
- Create a plenary within a non-traditional venue
- Ensure compliance and avoid regulatory concerns
- Deliver the “best professional gathering of the year”
Solution
- Designed an immersive general session in an existing theater, by adding a LED screen that spanned the theater’s proscenium to create dazzling graphics and lighting that increased participants’ depth of experience.
- Created memorable experiences through education and hands-on activities at the eight Hubs for attendees to train, engage and learn with AV, creative and production support.
- Oversaw regulatory concerns to ensure compliance with the sponsor team and CME grant process.
Outcome
The numbers speak for themselves:
- 82% of the 14,000 AAN attendees considered the 2024 annual meeting the best neurological professional gathering of the year.
- 95% of attendees are likely to attend a future AAN Annual Meeting
Let’s Talk About Your Event Experience Needs.
Call us at (866) 351-1144 or click the button below to get started!
We See Solutions.™
“Our job is to be a solutions architect
and partner”
Imagine coordinating 10+ event providers while hosting the 3-day Latino Tax Fest conference – for nearly a decade. Enter David and team in 2022. Now, imagine having a single partner who can do it all and grow attendance by 44%.
David Eck
- 20+ years of experience
- Thousands of events
- Married, three children
- Hiking in national parks
- All sports
The Challenge
The Latino Tax Pro customer recognized the multi-provider approach was not working for them or providing a quality experience for attendees. There was a real need to holistically understand the event experience and identify the right overall solutions.
While the Encore team was elevating the production experience at the 2022 conference, David shadowed 12 different customer teams to create a thorough event analysis with recommendations.
The Solution
Encore provided a full-service proposal to Latino Tax Pro for their 2023 event that completely satisfied their unique needs – relieving multi-partner management stress and boosting attendance and satisfaction in a big way.
Everything was reimagined from marketing campaigns, digital solutions and bilingual services to the multifunctional general session space, continuing education breakouts, expo hall and the annual pool party takeover.
| Key Solutions Used in This Story | ||||
|---|---|---|---|---|
| Creative | Production | Technology | ||
| Event Strategy & Design Event Branding | Staging Services Scenic & Décor Show Management Convention & Exhibit Services | Digital Solutions | ||
The Result
The marketing campaign boosted attendance a whopping 44% – from 1,800 to 2,600! The attendees complimented the smoother, more inclusive experience. And Teena Lopez, Director of Development at Latino Tax Pro was so happy, she came up to David, gave him a hug and exclaimed, “This is the first time in 10 years I was actually able to network and enjoy the event!”
Explore More Stories and Solutions.
From routine challenges to the moment of truth that threatens to derail your event, our people solve them flawlessly. Explore their stories.
IMEX America is the largest trade show in the U.S. for the meetings and events industry. Its 2023 event attracted a record 15,000 meeting and event professionals, visitors and exhibitors. Encore joined forces with IMEX America for the second year in a row to deliver an experience showcasing how meeting professionals can change the world through everyday event decisions. The vision for the 2023 activation? Breathe life into conversations around fostering inclusion and belonging through human-centered design.
“It’s really important to our customers, when they get their communities together, to find ways to connect with the human element of who they are both personally and professionally,” explains Encore President and CEO, Ben Erwin.
The way Encore fostered discussions around this theme was as intentional as the theme itself. Armed with industry-leading insights, the team knew:
- 93% of planners are likely to use immersive technology to engage attendees
- 85% of planners believe that immersive experiences foster greater attendee engagement
- 83% of planners think the technology that delivers immersive experiences would enhance their event ROI
Tailoring their approach to planners, Encore crafted immersive storytelling with its Break Free: Continuing the Journey activation, showcasing tools and tech planners could integrate into their own events to make them more accessible to all participants.
Solutions
In order for visitors to actively feel the value of designing for belonging and inclusion, the Encore team transformed a 5,600-sq. ft. environment into a fully immersive experience using a range of technology solutions.
Once show-ready, the activation offered an immersive theater with visual and hearing assistance tools, a Think Easy commitment and community space, and a zone where attendees could playfully explore new ideas and technology. Each aspect of the activation was designed with intention, leveraging planners’ interest in immersion to forge meaningful connections, foster engagement and enhance the ROE of events.
To make the maximum impact, they:
- Activated multiple senses through scent, lighting, sound, touchscreens and other technologies to improve participant engagement, enhance learning and increase information retention
- Created diverse open-flow environments by hanging 50 custom rigging hooks, which supported everything from audiovisual equipment to custom builds to space-defining draping
- Produced an immersive theater experience by:
- Cutting 16:9 screens to create a single, connected wrap-around screen for visual storytelling
- Conceiving, designing, writing and producing media content for the immersive theater that explored how human-centered event design creates inclusive experiences and elevates belonging
- Seamlessly delivering the content by stacking projections and blending original images
- Enveloping the audience in 5.1 surround sound
- Increasing accessibility for the hearing impaired with closed captioning via a QR code accessed through Chime Go℠
- Providing video, audio and imagery descriptions for the visually impaired via headphones
- Encouraged reflection on the immersive theater experience by constructing a ‘commitment wall’ outside its exit, where participants could write and post their intentions for change
- Designed conversational nooks in a Think Easy space to let attendees escape the hustle and bustle of the trade show floor
- Presented fireside chats, LinkedIn Lives and Happy Place Happy Hours to foster conversations and increase networking opportunities
- Provided holograms, swing seating and a human-size bird cage to create interactive, social-media friendly photo opportunities
Outcomes
Over the course of the event, 700 planners went on the Break Free journey of vulnerability, awe, wonder and excitement, learning ways human-centric event design creates better participant experiences. An additional 2,000 impressions were generated by portal, fireside and theater traffic. By the end of the event, Encore had qualified 177 leads.
The Break Free experience demonstrated how smartly designed events can build communities and achieve long-range outcomes for organizations. Meeting and event professionals discovered how to create inclusive experiences that satisfy multiple stakeholders, create lasting relationships and ultimately influence change.
Encore’s understanding of its IMEX America audience also demonstrated how an empathetic approach can not only remove barriers in an event experience but also create an empowering sense of belonging for greater impact. Encore increased participant learning and engagement by intentionally designing environments that engaged all the senses. This sensory activation also helped participants remember how the Break Free experience made them feel long after it was over.
