Objective

The American Academy of Neurology (AAN) is the largest association of neurologists and neuroscience professionals. For the AAN’s 76th annual meeting, the goal was to create an immersive experience and activate different areas. The objectives included:​

  • Refresh and invigorate attendees

  • Create a plenary within a non-traditional venue

  • Ensure compliance and avoid regulatory concerns

  • Deliver the “best professional gathering of the year”













Solution

Encore can always leverage the natural strengths of a venue and maximize any experience created within it. AAN engaged Encore as an end-to-end solutions provider, managing everything from creative content development and AV technology to production management and sponsor compliance. As long-time partners, AAN trusts Encore which enables them to function as a single team. After consulting with AAN on their vision and goals, Encore delivered the following

  • Designed an immersive general session in an existing theater, by adding a LED screen that spanned the theater’s proscenium to create dazzling graphics and lighting that increased participants’ depth of experience.​

  • Created memorable experiences through education and hands-on activities at the eight Hubs for attendees to train, engage and learn with AV, creative and production support.

  • Oversaw regulatory concerns to ensure compliance with the sponsor team and CME grant process.

Outcome

AAN's event production process was simplified by having a full-service partner for their event needs. With decades of experience around medical and pharmaceutical meetings, Encore provided fluency in compliance and regulatory concerns few event production providers can match. Management of compliance issues for AAN freed up their time to focus on choices that optimized the guest experience. The Encore depth of event technology, creative design and production knowledge ensured that AAN members had memorable, immersive experiences within the venue’s meeting spaces.

The numbers speak for themselves:

  • 82% of the 14,000 AAN attendees considered the 2024 annual meeting the best neurological professional gathering of the year.

  • 95% of attendees are likely to attend a future AAN Annual Meeting




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From Multi-Vendor Project Coordination to Seamless and Worry-Free.

We See Solutions.

“Our job is to be a solutions architect
and partner”

Imagine coordinating 10+ event providers while hosting the 3-day Latino Tax Fest conference – for nearly a decade. Enter David and team in 2022. Now, imagine having a single partner who can do it all and grow attendance by 44%.

David Eck

Customer Engagement Director
The Challenge

The Latino Tax Pro customer recognized the multi-provider approach was not working for them or providing a quality experience for attendees. There was a real need to holistically understand the event experience and identify the right overall solutions.

While the Encore team was elevating the production experience at the 2022 conference, David shadowed 12 different customer teams to create a thorough event analysis with recommendations.

The Solution

Encore provided a full-service proposal to Latino Tax Pro for their 2023 event that completely satisfied their unique needs – relieving multi-partner management stress and boosting attendance and satisfaction in a big way.

Everything was reimagined from marketing campaigns, digital solutions and bilingual services to the multifunctional general session space, continuing education breakouts, expo hall and the annual pool party takeover.

 

The Result

The marketing campaign boosted attendance a whopping 44% – from 1,800 to 2,600! The attendees complimented the smoother, more inclusive experience. And Teena Lopez, Director of Development at Latino Tax Pro was so happy, she came up to David, gave him a hug and exclaimed, “This is the first time in 10 years I was actually able to network and enjoy the event!”

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From Oversized Sponsor Display to Last-Minute Branding Save.

We See Solutions.

“Where there's a
will, there's a way"

Nicole and team were unexpectedly given four hours to transform a hotel suite into an event hosted annually for women in leadership and VIP customers. Just 45 minutes before guests arrived, they learned an unexpected, framed sign for a major sponsor was too large to move up to the room. But that’s okay. This is what Encore’s people do every day.

Nicole Russell

General Manager
The Challenge

Encore in Sydney, Australia, never hesitates, even when there is a change in plan to the original timeline. This is exactly what happened when an unexpected late checkout left only four hours to set up an annual VIP event for key customers. Plus, an unexpected oversized framed branding sign for a major sponsor didn’t fit in the elevator or stairwell, and it couldn’t be disassembled. Just 45 minutes from doors opening and with two merchandise lines on display, it would have been an incredible missed opportunity to not set the stage.

The Solution

Noticing the sponsor was in a frenzy making calls for an alternative branding solution, Nicole thought fast on her feet with an idea. She engaged her production team to provide the perfect solution. The Encore team obtained sponsor approval and raced into action to deliver a monitor and supporting gear to the suite. The Coach® Australia logo was provided electronically and placed above the purse line display for all to see with 10 minutes to spare. Collaboration, on-site solutions and creative problem solving helped the team overcome unexpected obstacles.

The Result

With years of experience guiding the collaboration, Nicole led her team to seize the opportunity of turning the hotel suite into a special event for all participating. The client was thrilled to have such a successful event, and the sponsor was relieved to have their last-minute problem solved. The invitation-only luxe event was a brilliant success, and everyone got the VIP treatment.

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From routine challenges to the moment of truth that threatens to derail your event, our people solve them
flawlessly. Explore their stories.

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From Critical Board Meeting to Standout Hybrid Event Success. 

We See Solutions.

“When you know more,
  you can do more"

When the North Carolina Joint Underwriting Association (NCJUA) needed an event production partner for their critical board meeting, they turned to Encore to deliver a seamless two-day hybrid event that would connect and engage their important participants. Enter the tech-savvy Joanna and her team! 

Joanna Brady Matthews

Technical Supervisor, Hotel & Brand
The Challenge

When NCJUA’s remote audience increased from two to ten, and the in-person board member needs adjusted around the “U”-shape setup, Joanna and her team knew adapting their technical support would be crucial to deliver a seamless production experience. 

A seasoned technician, Joanna understood the customer’s needs, from the distance of the in-room split screens and different views, including a robotic camera that caused switching complexities and readability issues, to elevated internet requirements and the right in-person table-top microphones to handle private side-bar conversations during live presentations.

The Solution

Passionate about solving challenges, Joanna anticipated needs the customer hadn’t originally expressed! She and her team recommended customed solutions to set NCJUA’s event up for success:  

  • In room, they included everything from a 55-inch confidence monitor and versatile push-to-talk microphones for the adjusted head count to hard-wired internet for secured speed and stability 
  • For the dual-audiences and seamless board meeting, Joanna partnered with NCJUA’s IT Coordinator to build confidence and trust as she stepped in to cue up and advance content for a dynamic, switching production experience.
Key Solutions Used in This Story
Production / Show
Management                   
Technology / Audiovisual
Solutions

Infrastructure Services
Staging Services
Show Management
Audio Solutions
Presenter Support

Power
Internet

 
The Result

Thanks to Joanna and her team’s forward-thinking mindset, expertise and personalized solutions, NCJUA’s board meeting elevated from standard to standout! When the event had wrapped, the customer stated, “Everything went even better than we could’ve expected!” 

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From Typical Corporate Conference to Multi-Dimensional Immersive Experience.

We See Solutions.

“Every client has a story. It's the creative's job to bring it to life."

Megan Angle

Marriott International was gearing up to host an exclusive three-day event for 500 of its esteemed general managers (GMs) and wanted to leave a lasting impact. Their missionLeave the traditional conference format behind and immerse guests in an extraordinary multi-dimensional program. Enter Megan and team, ready to exceed all expectations for an unforgettable experience. 

Megan Angle

Associate Director, Content Production
  • 20+ years of professional media experience
  • Goes by Megan “The Mangler”
  • Has three busy daughters
  • Drawn to creative storytelling
  • Calls family her “why”
The Challenge

To execute the customer’s vision, Megan and team needed to develop and coordinate event strategy design, the thematic and multimedia creative, complex event technology and overall staging and production — for both outdoor and indoor event spaces. The star of the show, however, would be vibrant motion graphics to keep the audience’s attention while reinforcing an engaging event theme. Cesar and Autumn, rockstars from the Encore Creative Content Studio, immediately got to work on solutions. Pulling this off would be no small feat. It required cohesion across design, lighting, projection and LED screens, collaboration with Marriott International and buy-in from clients across multiple stakeholder groups.   

The Solution

After presenting their concept to the customer, Megan, Cesar and Autumn received enthusiastic approval and wasted no time in bringing the idea to life. Autumn developed a playful overarching theme, Let’s Go, which evolved into the daily subthemes Go Forth, Go Far and Go Fearlessly to reinforce the event’s central concept. To really blow attendees away, Cesar developed incredibly complex 2D and 3D motion graphics that seemingly leapt off the screens! Executing this required close collaboration and extensive testing pre-event and on-site with lighting and projection experts. The remarkable end result

      • In one session, a sailboat cruised beyond the screen’s borders, emphasizing the “Go Far” subtheme.
      • In another, parachuters seemingly soared out of their frame, immersing attendees in a stunning 3D experience that embodied the “Go Fearlessly” message.
Key Solutions Used in This Story
     Creative Production Technology

     Event Strategy & Design
     Event Branding  
     Content Development
        Motion Graphics

Staging Services
Scenic & Decor
Show Management
  

Audiovisual Solutions
   LED Walls
   Lighting Solutions

The Result

The in-house team of imaginative and dedicated creatives set the stage for an electrifying experience, flawlessly executed. The brilliant visuals, ranging from printed applications to immersive general session content, elevated the programming’s impact and kept participants buzzing with excitement long after the final session. In the customer’s own words, “The creative team at Encore challenged us to think differently than we ever have to deliver a product that our GMs had never seen before. They not only delivered but also exceeded every expectation from start to finish.”   

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From Make-A-Wish Dream to Make-A-Wow Extravaganza. 

We See Solutions.

“There is no problem without a solution"

Alberto Castillo

For decades, Encore has helped bring the Annual InterContinental® Miami Make-A-Wish® Ball to life, making it bigger and better each year. The challenge for the 2022 festivities?  Make the event more magical than ever by immersing the participants in an unforgettable experience to increase levels of excitement and inspire greater donations. With Alberto and team on the task, consider the wish granted. 

Alberto Castillo

Director, Event Technology
  • Thousands of events
   
  • National Ambassador for Encore
   
 
  • Developed/runs local workshop for Event Managers
 
 
  • Loves ATVing in the Everglades with his daughters
 
  • Always entertaining guests at home
   
 
  • Family and faith are his guiding forces
 
The Challenge

For the 27th Annual InterContinental Miami Make-A-Wish Ball, Alberto and team were tasked with making the gala event more magical than ever in unique, immersive and memorable ways — with just three compressed setup days. The creative ask:

  • Stage an engaging opening reception, including a branded publicity “step and repeat” backdrop and reception with silent auction areas.
  • Create a “supernature” themed experience between the reception/silent auction areas and the grand ballroom gala event space. 
  • Bring to life an immersive “NY aquarium” in the grand ballroom for the main dining and open auction event.
  • Delight participants with live performances and an iconic entertainer.
  • Further surprise guests by executing an afterparty featuring a multi-act cabaret show and nightclub experience, requiring a major room flip in just two hours. 
The Solution

Alberto and team worked closely with multiple stakeholders from the hotel, the Make-A-Wish Southern Florida chapter and their third-party designers to make the dream come true.

Solutions included: 

  • Sourcing people and gear from 20+ regional venues, with Encore working 24/7 shifts over three days.
  • Creating a transitional experience between the opening reception/silent auction and grand ballroom that featured a mesmerizing “supernature” LED tunnel depicting the New York subways overtaken by nature.
  • Producing the grand ballroom event, including a 140-foot LED wall to create a “NY aquarium” experience with coral-like décor, beautiful lighting and ambient audio that brought the underwater world to life. 
  • Creating an outfitted performance stage for the live auction and applause-worthy entertainment.
  • Quietly flipping the prior reception/silent auction rooms into a surprise afterparty with a multi-act cabaret show and DJ while guests enjoyed the grand ballroom event. 
  • Perfectly planning and executing everything from staging, video and audio to complex lighting, rigging and power for an astounding start-to-finish event experience, using three highly skilled project managers across rooms and a stage manager for the big show. 

 

   Key Solutions Used in This Story
   ProductionTechnology 
   Staging Services
   Scenic & Décor
   Show Management  
Audiovisual Solutions
     LED Walls
     Audio
     Video

Infrastructure Services
     Rigging
     Power
                                        
The Result

The inspirational event left both the customers and charity ball participants in awe. The guests were so moved by their experience that it was a history-making year with a record-setting $5.4M raised in just one night. This was more than twice as much as the previous charity ball! For the customer’s vision and charitable event goals, it was truly a larger-than-life dream come true.

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Objective

Out & Equal is a global nonprofit organization focused exclusively on LGBTQ+ workplace equality. Each year, they hold an international Out & Equal Workplace Summit, promoting inclusion in global companies across industries. Encore has supported the event for years, but the four-day 2022 event, at the Mirage in Las Vegas, was set to feature the first in-person component since pre-pandemic.

Upgrading the event design to make it hybrid required new technology and support considerations. The ask? Deliver an awe-inspiring general session, 100+ breakout sessions, engagement opportunities for the onsite and remote audiences, immersive experiences, an afterparty and more. With Encore on the job — consider it done!
















Solution

- Produced an engaging General Session with various panels and keynotes, 116+ breakout sessions, fireside chats, and large performances.

- Created 100% of the custom creative content, including event themes and branding, in collaboration with the Out & Equal team.

- Served as the exclusive provider of rigging and power at the venue.

- Cast sweeping patterns of color with 76 colorful kinetic LED globe lights that changed hue throughout the experience.

- Promoted an inclusive experience by providing live closed captioning during the General Session and within 24 hours of the recorded breakout sessions.

- Audio enhancements, lighting elements and a DJ to elevate the festive afterparty.

- Other immersive solutions included: four custom ultra-wide projection screens in the general session, flanked by three scenic arches, along with projection mapping and a large LED curtain, reinforcing content.

- Dedicated team provided 24/7 support to ensure each aspect of the experience was transformative.

Outcome

Adding an in-person audience alongside remote attendees resulted in almost double the number of participants — up to 5,500+ from 3,000 in 2021! The inspiring summit delivered a moving experience that was so highly celebrated that it was named as a finalist for “Best Pride Event” in BizBash’s Event Experience Awards 2022. Michael Chamberlain, VP of Marketing, Out & Equal, shared:

“Our partnership with Encore has really enabled everything we saw at the Out & Equal Workplace Summit, in person and online, to happen, from the fabulous and beautiful aesthetics to the way we’re able to showcase the really critical voices in this LGBTQ+ inclusion movement … We couldn’t have better partners than Encore! Highly recommend them for any event you’re doing. They’ve really made the show that we have today the best show that we could possibly make and ensure that those really critical messages are heard, in this room, in our online community, and far far beyond so I can’t thank them enough.”









From Traditional Dinner to Multi-Sensory Experience.

We See Solutions.

“We are here to support
the client and earn
their trust”

Miguel Sanchez

With a customer’s most important dinner of the year coming up, they wanted to ensure the event would be memorable. Their vision? Elevate a traditional dining experience into a festive year-end celebration gala, integrating storytelling, gastronomic, visual and acoustic elements to wow their important guests 

Enter Miguel and team, ready to help deliver a multi-sensory experience set to impress.

Miguel Sanchez 

Project Manager
The Challenge


Develop the idea that the client envisioned to create a whole experience and not just serve a traditional dinner. Part of the challenge was to achieve synchrony at the time of the service for the 380 guests, thus merging gastronomy with technology, in addition to matching the size of the venue with the hanging points and the space between each table.

The Solution

With the technical experience of Miguel and his team, it was possible to have the same signal that would simultaneously reproduce the content at the 38 tables and individually for the 380 diners. 

With professionalism, it was possible to maintain excellent communication, successfully coordinating all those involved (venue, business partners and our production staff), 

By capturing the different elements in a layout, it was possible to adapt the technical needs to the infrastructure and hanging points of the venue.   

The Result

Thanks to Miguel and team’s technical expertise, collaboration with all parties and innovative mindsets, the gala was a memorable celebration for all attendees. Due to the team’s collaboration and dedication to each detail, the more than 380 guests experienced a truly unique gourmet dinner adventure. The attendees left impressed by the year-end festivities, and the customer was equally pleased, delighted at how Encore had helped plan, synchronize and transform their critical event into a unique sensory experience. 

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From Lusterless View to Dazzling Jewelry Showcase Event.

We See Solutions.

“When better is possible
good is not enough”

Jazz

Eager to attract new distributors, jewelry designer Sara Blaine was planning a special event at Le Meridien Atlanta Perimeter to showcase her jewelry collection, eSBe. The event would be crucial for her small business, so she needed each of her current and new custom designs to dazzle. Enter Jazz and team ready to deliver down to every last illuminating detail.

Jazz Thomas

Director, Event Technology
  • Enjoys learning about new event technology and tools
The Challenge
With her jewelry showcase event just one week away, Sara visited the venue for a pre-event walk-through. She mentioned that she wished the ballroom where her custom designs would be displayed featured daylight lighting, which she felt would really make all of her jewelry pieces shine. As a natural troubleshooter, Jazz sprang into action to execute on her vision.
The Solution
With over a thousand events under his belt, Jazz was able to use his lighting expertise and personal research to determine which new LED daylight fixtures would provide the right wattage, brightness and light beam pattern to source them. He then worked with Le Meridien to replace 25 key ballroom lights above the showcase tables with the new bulbs to ensure both Sara and her jewelry would be radiant at the event.
Key Solutions Used in This Story
ProductionTechnology 
Show ManagementAudiovisual Solutions
     Lighting Solutions
                                      
 
Key Solutions Used in This Story
Production  

Show Management

Technology

Audiovisual Solutions

Lighting Solutions 

The Result

Thanks to Jazz’s solution-oriented mindset, Sara’s event was a success. She was incredibly impressed with Jazz’s initiative, technical problem solving and the end result. The venue was equally pleased. The lighting fixtures he installed added such brilliance to the space that the venue itself decided to not only keep them in place but matched all lights in the ballroom to preserve the same ambiance. As for Sara, she continues to utilize Le Meridien and partner with Encore for her events, having seen Jazz go out of his way to elevate each detail, creating the right environment for an excellent experience. 

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From Multi-Venue Complexities to Flawless Tech-Enabled Experience.

We See Solutions.

“The right partnership transforms challenges to successes”

Jo Merriman

With 300 of a financial customer’s top investors flying in from all over the world for their Annual General Meeting in France, the stakes were high. The ask? With 14 fund meetings in two days, in
two different venues, provide a digital logistics solution for a five-star experience.  

With Jo and team on the job — Consider it done!

Jo Merriman

Director, Commercial & Operations
The Challenge

A finance organization was preparing for their Annual General Meeting (AGM), and the stakes were high. The customer needed to plan a seamless experience for 300 of their high-value investors, who were flying into Avignon, France, for the event from around the world. Yet with 14 fund meetings in just two days at two venues across the city — and different groups attending each — the customer needed a polished and simple-to-follow system to ensure the international attendees had a seamless experience. This included an easy way to receive any last-minute changes to the agenda, speakers and/or locations. Enter Jo and team, ready to deliver.

The Solution

To deliver a smooth event experience, Jo and team recommended that the customer create individualized itineraries for each participant, which would minimize the number of relocations between venues and accommodate for travel time. Under their technical guidance, the customer was able to equip participants with pre-event access to Chime Live℠. With this technology solution, each fund investor only needed to look at their phone to see where they needed to be and when. Any last-minute agenda changes were available immediately.

Key Solutions Used in This Story
Production Technology
Onsite Chime Live technical support Chime Live
The Result
Thanks to Jo’s creative problem-solving and digital solutions, the team navigated the customer’s multi-session and -venue logistics challenges, delivering a flawless event for their high-profile participants. With Chime Live, everyone made their meetings at the right venue and on time. The platform’s easy-to-use yet powerful tools equipped audiences with enhanced engagement opportunities during the meetings as well — a benefit the customer already regularly used Chime Live for. The technology also ensured the customer had valuable post-event analytics at their fingertips. Both the customer and participants were delighted with the experience.  

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