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puzzle@2x

The Ask

Help deliver an event in Omaha, Nebraska, that would leave a lasting impact on their top executives and key vendors. The complex event would feature a General Session, leadership reception and all-attendee reception, followed by dinner and presentations.

Leveraging their production partner’s expertise became crucial when last-minute changes to attendance affected event scope, gear needs and room layouts just an hour and half before doors were to open! Fortunately, the company was supported by an event team that could seamlessly pivot — no matter the ask or hurdles.
Bulb@2x

The Solution

After discussing the evolving needs with the customer, the Encore team tapped into their experience, expertise and creative instincts to address the newly scaled adjustments for a much different event on the fly. Their solutions included:

  • Scrapping the schematic and quickly writing out a new gear checklist, replanning the entire room design and utilization to the re-configuration of event technology needed
  • Collaborating with two nearby Encore venues to supply the re-adapted equipment and staff resources needed to execute the adjusted event vision
  • Managing the show to ensure every stage of the event ran smoothly
Checkbox@2x

The Result

The customer was impressed to see how Encore listened and rallied behind her to fulfill shifting needs at a moment’s notice.

After the program ended, she expressed how pleased she was with the outcome, adding how glad she was to be working with Encore for the next event on the tour, just a week away.

The team offered to recreate the day’s setup for the next event to guarantee consistency and smooth operations across locations. Her eyes lit up. She relayed that Encore had set the standard for the national tour.
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From Multi-Vendor Project Coordination to Seamless and Worry-Free.

We See Solutions.™

“Our job is to be a solutions architect
and partner”

Imagine coordinating 10+ event providers while hosting the 3-day Latino Tax Fest conference – for nearly a decade. Enter David and team in 2022. Now, imagine having a single partner who can do it all and grow attendance by 44%.

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David Eck

Customer Engagement Director
  • 20+ years of experience
  • Thousands of events
  • Married, three children
  • Hiking in national parks
  • All sports
The Challenge

The Latino Tax Pro customer recognized the multi-provider approach was not working for them or providing a quality experience for attendees. There was a real need to holistically understand the event experience and identify the right overall solutions.

While the Encore team was elevating the production experience at the 2022 conference, David shadowed 12 different customer teams to create a thorough event analysis with recommendations.

The Solution

Encore provided a full-service proposal to Latino Tax Pro for their 2023 event that completely satisfied their unique needs – relieving multi-partner management stress and boosting attendance and satisfaction in a big way.

Everything was reimagined from marketing campaigns, digital solutions and bilingual services to the multifunctional general session space, continuing education breakouts, expo hall and the annual pool party takeover.

 

Key Solutions Used in This Story
Creative    Production   Technology  
Event Strategy & Design
Event Branding		Staging Services
Scenic & Décor
Show Management
Convention & Exhibit Services

Audiovisual Solutions

Digital Solutions
    Mobile Applications
         Chime LiveSM
    Hybrid Solutions

Event Infrastructure Services
    Internet
    Power
    Rigging

  
The Result

The marketing campaign boosted attendance a whopping 44% – from 1,800 to 2,600! The attendees complimented the smoother, more inclusive experience. And Teena Lopez, Director of Development at Latino Tax Pro was so happy, she came up to David, gave him a hug and exclaimed, “This is the first time in 10 years I was actually able to network and enjoy the event!”

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From routine challenges to the moment of truth that threatens to derail your event, our people solve them flawlessly. Explore their stories.

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From Typical Corporate Conference to Multi-Dimensional Immersive Experience.

We See Solutions.™

“Every client has a story. It's the creative's job to bring it to life."

Megan Angle

Marriott International was gearing up to host an exclusive three-day event for 500 of its esteemed general managers (GMs) and wanted to leave a lasting impact. Their mission? Leave the traditional conference format behind and immerse guests in an extraordinary multi-dimensional program. Enter Megan and team, ready to exceed all expectations for an unforgettable experience. 

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Megan Angle

Associate Director, Content Production
  • 20+ years of professional media experience
  • Goes by Megan “The Mangler”
  • Has three busy daughters
  • Drawn to creative storytelling
  • Calls family her “why”
The Challenge

To execute the customer’s vision, Megan and team needed to develop and coordinate event strategy design, the thematic and multimedia creative, complex event technology and overall staging and production — for both outdoor and indoor event spaces. The star of the show, however, would be vibrant motion graphics to keep the audience’s attention while reinforcing an engaging event theme. Cesar and Autumn, rockstars from the Encore Creative Content Studio, immediately got to work on solutions. Pulling this off would be no small feat. It required cohesion across design, lighting, projection and LED screens, collaboration with Marriott International and buy-in from clients across multiple stakeholder groups.   

The Solution

After presenting their concept to the customer, Megan, Cesar and Autumn received enthusiastic approval and wasted no time in bringing the idea to life. Autumn developed a playful overarching theme, “Let’s Go,” which evolved into the daily subthemes “Go Forth,” “Go Far” and “Go Fearlessly” to reinforce the event’s central concept. To really blow attendees away, Cesar developed incredibly complex 2D and 3D motion graphics that seemingly leapt off the screens! Executing this required close collaboration and extensive testing pre-event and on-site with lighting and projection experts. The remarkable end result? 

      • In one session, a sailboat cruised beyond the screen’s borders, emphasizing the “Go Far” subtheme.
      • In another, parachuters seemingly soared out of their frame, immersing attendees in a stunning 3D experience that embodied the “Go Fearlessly” message.
Key Solutions Used in This Story
     Creative Production Technology

     Event Strategy & Design
     Event Branding  
     Content Development
        Motion Graphics

Staging Services
Scenic & Decor
Show Management
  

Audiovisual Solutions
   LED Walls
   Lighting Solutions
The Result

The in-house team of imaginative and dedicated creatives set the stage for an electrifying experience, flawlessly executed. The brilliant visuals, ranging from printed applications to immersive general session content, elevated the programming’s impact and kept participants buzzing with excitement long after the final session. In the customer’s own words, “The creative team at Encore challenged us to think differently than we ever have to deliver a product that our GMs had never seen before. They not only delivered but also exceeded every expectation from start to finish.”   

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From routine challenges to the moment of truth that threatens to derail your event, our people solve them
flawlessly. Explore their stories.

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Objective

Out & Equal is a global nonprofit organization focused exclusively on LGBTQ+ workplace equality. Each year, they hold an international Out & Equal Workplace Summit, promoting inclusion in global companies across industries. Encore has supported the event for years, but the four-day 2022 event, at the Mirage in Las Vegas, was set to feature the first in-person component since pre-pandemic.

Upgrading the event design to make it hybrid required new technology and support considerations. The ask? Deliver an awe-inspiring general session, 100+ breakout sessions, engagement opportunities for the onsite and remote audiences, immersive experiences, an afterparty and more. With Encore on the job — consider it done!
















Solution

- Produced an engaging General Session with various panels and keynotes, 116+ breakout sessions, fireside chats, and large performances.

- Created 100% of the custom creative content, including event themes and branding, in collaboration with the Out & Equal team.

- Served as the exclusive provider of rigging and power at the venue.

- Cast sweeping patterns of color with 76 colorful kinetic LED globe lights that changed hue throughout the experience.

- Promoted an inclusive experience by providing live closed captioning during the General Session and within 24 hours of the recorded breakout sessions.

- Audio enhancements, lighting elements and a DJ to elevate the festive afterparty.

- Other immersive solutions included: four custom ultra-wide projection screens in the general session, flanked by three scenic arches, along with projection mapping and a large LED curtain, reinforcing content.

- Dedicated team provided 24/7 support to ensure each aspect of the experience was transformative.

Outcome

Adding an in-person audience alongside remote attendees resulted in almost double the number of participants — up to 5,500+ from 3,000 in 2021! The inspiring summit delivered a moving experience that was so highly celebrated that it was named as a finalist for “Best Pride Event” in BizBash’s Event Experience Awards 2022. Michael Chamberlain, VP of Marketing, Out & Equal, shared:

“Our partnership with Encore has really enabled everything we saw at the Out & Equal Workplace Summit, in person and online, to happen, from the fabulous and beautiful aesthetics to the way we’re able to showcase the really critical voices in this LGBTQ+ inclusion movement … We couldn’t have better partners than Encore! Highly recommend them for any event you’re doing. They’ve really made the show that we have today the best show that we could possibly make and ensure that those really critical messages are heard, in this room, in our online community, and far far beyond so I can’t thank them enough.”









From Open Spaces to Five Papal Events for 200,000 People.

We See Solutions.™

“Our team can
accomplish amazing
things together”

Chris Baker

Our team was tasked with creating five events for a Papal visit in five locations over three days for more than 200,000 people – with just 45 days to prepare. Enter Chris Baker and team.

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Chris Baker

Regional Director, Alberta Branches
  • 16+ yrs. of experience
  • Thousands of events
  • Married with a rescue dog
  • Disaster relief volunteer
  • World traveler
  • Adrenaline junkie
The Challenge
The request came from the Canadian Catholic Council of Bishops for Encore to help produce the Pope’s visit to Canada. Our team was tasked with creating five events in five locations over three days for more than 200,000 people – with just 45 days to prepare.
The Solution
The challenges and requirements for each event location were completely unique. Enter Chris and team. Using Encore’s extensive resources available across Canada and North America, the team designed a plan including hundreds of people, individual crews for each site, lots of infrastructure, tons of gear, large LED walls with delayed audio, plus an eight-hour cargo flight across country to Baffin Island, the last stop.
Key Solutions Used in This Story
CreativeProductionTechnology
Event Strategy & DesignStaging Services
Stage and Production Design
Show Management		Audiovisual Solutions
     LED Walls
     Presenter Support
Infrastructure Services
     Rigging
     Power
     Internet
The Result
While the challenges had short turns and were immense, the people of Encore saw solutions, and enabled the Pope to present his message to more than 200,000 people in five different locations. In short, it was a miraculous success.
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      • The pandemic forced the meeting and event industry to hit the pause button. In that pause, the industry was given the opportunity to rethink how things are conventionally done to see how we might improve. Why is that necessary? Let’s see where conventional thinking has gotten us: The average event participant contributes almost a quarter of a metric ton of CO2 emissions per day at a conference.
      • 70 percent of event speakers worldwide are men.
      • 58 percent of managers say they must reinvent their organization to survive, yet 75 percent of transformation efforts fail to deliver.
      • Attention spans — thanks to mobile devices — are only eight seconds long, yet conference programs are still filled with hour-long lectures.

Clearly, it’s time to break free of industry norms so we can overcome these challenges. How can meeting and event professionals find solutions to these challenges? Design thinking.

“Design thinking is one of the most powerful ways that event professionals can approach their events,” said Anthony Vade, Encore event experience strategy director. “It allows us to navigate the complexities that exist in our stakeholder relationships to find the most elegant solution to create the change that events need to create.”

 To generate awareness, conversations and potential solutions, Encore partnered with IMEX America to create an immersive BREAK FREE booth on the IMEX America show floor.

What we were trying to achieve

Goals for this journey of transformation were to:

      • Encourage the industry to challenge the status quo.
      • Show participants that they can break free from whatever is holding them back.
      • Spotlight the themes of connection, inspiration and collaboration.
      • Connect participants with the Encore team and get them talking about topics that impact organizations, local communities and the world.

Our approach

Encore utilized its strategy and creative process to map the attendee journey and design the experience. The starting point was IMEX’s stated goals for the event. The themes for Smart Monday’s education were ‘connection, community and belonging.’ And IMEX had strong sustainability initiatives, focusing on offsetting carbon emissions and diverting waste from landfills to create a ‘zero-waste’ event. From here, Encore initiated its design thinking process.
      • The Encore Strategy team used tools to unlock empathy and analyze stakeholder needs.
      • Once stakeholder needs were defined, the experience designed focused on how to fulfill them by making design choices that would elicit human emotion, drive interaction and spark meaningful conversation while delivering on IMEX partnership goals.
      • The Encore Creative team conceived, designed, wrote and produced the content, including a video in the second room, which was displayed on a 12-ft. high, 180-degree LED screen.
      • The Encore Sales Engineering and Application Development teams collaborated to customize its Chime Live Engagement Platform to create engagement opportunities and collect data for the Sales and Marketing teams. The platform was used to drive engagement from poling attendees to create real-time word clouds to providing attendees the opportunity to visualize IR-generated content, Encore’s Chime Live platform was the experience platform glue. Click below to read the BREAK FREE Survey Results below.
Break Free Survey Results

To align with IMEX America’s zero-waste event initiative, the Encore team made conscious decisions to reduce waste within the booth space:

      • Using reusable printed items
      • Replacing traditionally printed items with projected or digital content
      • Using reusable pipe and drape rather than carpet or built walls
      • Using water bubblers instead of water bottles
      • Refraining from giving away SWAG items
      • Serving bar drinks from recycled and alternative materials

Outcomes

“The experience for me was really about a conversation and how we break free from the surface-level conversations and get a lot deeper,” said Ashley Lawson, vice president of business partnerships, Achieve Incentives & Meetings. “We have the power to make changes and going through this experience, this exhibit, we can break through the surface-level conversations of sustainability, DE&I, and get a heck of a lot deeper to talk about the actions that we can take to actually make change.”

Industry influencer Julius Solaris shared in his social recap of BREAK FREE at IMEX America: “Go big or go home. Without a shadow of a doubt, the exhibit game’s absolute winner was Encore with its BREAK FREE activation. A monumental experiential journey. It could have been less brainy at times with the six QR codes to scan, but it doesn’t matter. Showing up with this level of bravery matters. I see you there thinking: ‘But they must have spent millions!’ Some booths may have spent even more than them but aligning the presence with the message is everything.”

Other results:

      • More than 900 people experienced the Break Free activation at IMEX America.
      • Nine media outlets, including MPI, Skift, Smart Meetings and Meetings Today, provided media coverage of the booth during IMEX America.
      • Encore reached all eight of its top-tier trade targets, including all major industry media, which will provide coverage on Encore and its innovative end-to-end event solutions through Q1 2023.
      • To deepen the connection between the BREAK FREE experience and industry customers, Encore is releasing a Break Free from Conventional Thinking guidebook with chapters being released in November and December 2022.
      • Encore successfully delivered the message to venue partners and meeting and event participants that it is an important industry partner that can provide end-to-end solutions, deliver transformative experiences and help industry professionals manage rising costs with its innovative solutions.

Encore’s Break Free ’22 Video Highlights:

Continuing the conversation

Encore does more than start conversations. It also cares about walking the talk. One example is around sustainability and how Encore is deepening its commitment beyond offering sustainable options for event technology.

Company-wide, Encore is finalizing our 2021 Global GHG emission footprint so it has a baseline to put goals around, including ones that involve our in-property inventory and operations. Looking ahead to 2023, Encore will put its first electric vehicle (EV) trucks on our fleet and install a solar farm at our largest U.S. facility in Washington, D.C. to offset power consumption for that location and return excess energy to the grid.

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Click image below to enlarge:

Challenge

Phillips 66 was looking for a partner for their Marketing Conference that could elevate their general session production, expo floor, and gala event. They wanted an event partner that could match their level of progress and innovation. The event needed to educate, celebrate, and engage their customers in a way that felt fully immersive and true to their brand.

Solution

Leading with strategy, Encore and Hargrove worked together to create a total end-to-end solution for the Power Ahead conference. The creative, design, production, expo, and gala all tied together to create an innovative, transformative experience with comprehensive Phillips 66 branding.

The expo floor had a modern look with hard wall structures fabricated by Hargrove that were branded for each exhibitor. The floor plan layout was based on the Power Ahead arrow design that allowed for the C-Store of the Future and Power Theater to be central focal points.

The thematic design was inspired by the colors of each of the Phillips 66 brands. A custom-built stage, decorative elements, signage, lighting, and graphics were all used to create a comprehensive look through the entire event space. All elements tied together to create a fully immersive and engaging event experience

Results

The Phillips 66, Encore, and Hargrove teams developed a strong partnership that led to an incredible event for over 1,200 customers. Education and hands-on learning were the focus of the daytime schedule, and the evenings were dedicated to celebrating and honoring their customers’ hard work. Highlights included a engaging learning sessions, inspiring keynotes, and energizing celebrations and entertainment.

Phillips 66 team members and attendees raved about how “this was the most amazing show we’ve ever seen!”

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A Signature Hybrid Event

Encore partnered with PCMA to produce Convening Leaders 22, a signature annual conference for association professionals who produce large-scale events. For PCMA’s in-person experience, the Encore Production team designed all the sets and spaces – from the mainstage and concurrent session rooms to the Promenade area, which served as a central gathering spot for networking, sales conversations, education, and communal meals. They also constructed a broadcast studio PCMA could use to pre-record content and stream live interviews to the remote viewing audience. 

The Encore Creative team designed the presentation graphics, lower thirds, and branding for PCMA’s live and broadcast content. In addition to providing technical and production support for the in-room experience, the Encore Technology team filmed, mixed and broadcast content from the conference to PCMA’s streaming partner. Encore also brought in a couple of its specialty divisions – Hargrove from Encore and CSI – to augment different elements of the 360-degree experience they created. 

Objectives

PCMA likes to raise the bar on what they present every year. After all, producing events for event professionals isn’t easy. Adding to the complexity is the fact this is the first year Encore partnered with PCMA to produce this event. And the timeline was condensed. Encore had four rather than eleven months to shake things up and do things differently. 

Other objectives: 

      • Create a feeling of intimacy and connection between the audience and the speakers/entertainers 
      • Facilitate authentic and profitable connections between sponsors and event participants 
      • Design an open-air space that could facilitate conversations as well as sponsor activations, meals and educational stages 

Solutions

To bring the audience closer to the presenters and entertainers, Encore designed a central mainstage with a low runway that allowed the talent to “walk into” the audience. Encore also built a side stage for PCMA to utilize for entertainment and more traditional announcements. This side stage ended up providing a dynamic solution to a last-minute challenge. A week before load-in, the Wednesday keynote notified PCMA that they could not travel and could only present virtually. Not content with “zooming in” such an important person, Encore installed technology and lighting on the side stage that allowed the speaker to present as a hologram. And the stage’s position allowed the Encore team to “hide” the set up until the big reveal. 

Encore strategically designed its display technology to up the excitement factor as participants walked into the mainstage space by placing LED welcome columns in a triangular formation. This not only provided branding opportunities, but it also funneled traffic around central camera positions, creating a more appealing entranceway. Some of the unique audiovisual features included digital scenic elements constructed of curved LED lights, a mixture of traditional (16:9) and nontraditional aspect ratios (3:1), LED strip lights, and concert-quality audio. 

One of the biggest design challenges Encore faced was how to accommodate concurrent communal meals, sponsor activations and educational stages in the massive Promenade area. The primary issue would be noise that could negatively impact the quality of sponsor activations, casual networking opportunities and learner engagement. Encore solved this problem by providing headsets. These headsets allowed Encore to mic speakers but transmit the audio directly to wireless headsets. That eliminated any sound bleed over from the stages in the space. The headsets also filtered out ambient noise from hallway conversations. It was an elegant way to allow participants to decide if they wanted to network with others over a meal, interview potential vendors, catch up with friends, or attend an educational session – all within the same open-air space. 

Among the sponsor activations in the Promenade was an Encore booth. It was the first major opportunity for Encore to introduce event professionals to its new brand identity and expanded capabilities. The Encore Creative department designed the booth and collaborated with Hargrove to build and execute it. A dynamic exterior design lured participants inside, where they discovered interactive displays and a comfortable environment in which they could connect and refresh while learning about Encore’s end-to-end event solutions. 

Results

PCMA Convening Leaders 22 attracted more than 2,500 event professionals from around the world. After witnessing the opening session with Paula Abdul, the silent stage set-up, the digital presentation graphics, and dynamic Encore activation, participants kept asking, “Did Encore really do all of that?”  

The partnership provided a fantastic opportunity for Encore and its Hargrove and CSI divisions to showcase the diversity of the creative, production, and technology services it offers to an audience that’s hard to surprise. A behind-the-scenes element powered by Encore backstage tours ensured PCMA Digital Event Strategists were able to augment their training with hands-on examples.

Overall, the experience deepened Encore and PCMA’s commitment to expand on the promise of partnership for future events. 

Encore PCMA ’22 Video Highlights:

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Hybrid Event – Leadership Conference

Objectives

Consulate Health Care needed to pivot their annual 3-day in-person Leadership Conference to a hybrid format. Using a Presentation Stage™, the leadership team set out to share their vision for emerging beyond the pandemic with a positive outlook. They were looking for a meeting solution that could: Host their awards ceremony bringing award winners onsite. Engage their team members located across the US to join and earn CEU’s. Integrate 3 – 5 sponsors into their event.

Line of Business: Senior Healthcare Services

We Delivered: Presentation Stage, Chime Live Platform, Live and Pre-recorded Presentations, Networking Session, Awards Presentations.

Solutions

Develop and execute a virtual leadership conference that had all the elements of their traditional live event. Implement a hybrid event solution using the Chime Live event platform to connect and engage with teammates, sponsors and keynote speakers. Integrate their “Superhero” theme at the Presentation Stage™ and throughout Chime Live. Host 11 networking breakout sessions for team members, to engage with Executive leaders. Activate sponsors by having them virtually introduce the keynote speakers, display banner ads within the platform and enable team members to post their pictures with their sponsor swag in the interactive tab.

Results

Successfully shared strategic objectives, recognized exceptional performance, connected, and inspired all participants. Almost doubled participants from 250 in-person in prior years to over 400 joining virtually. Consulate Healthcare will be hosting their July event at the Encore Presentation Stage in Orlando, FL.



What our clients have to say:



“I knew this was going to be good. But I didn't realize it was going to be this good!"


Chris Bryson
CEO, Consulate Health Care

Attendee Comments: “What an energizing first day”, “Leaving this conference… SPIRITED!”,  “Absolutely enjoying this presentation.”

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Hybrid Event

Custom Broadcast Studio at TIBCO headquarters, Presentation Stage, Virtual Event Design, Creative and Technical Execution

Objectives

TIBCO’s first-ever, all-digital TIBCO NOW brought together 6,000 TIBCO leaders, customers and partners from over 99 countries to share exclusive insight and solutions around sustainable innovation.

Line of Business: Software

We Delivered: Custom Broadcast Studio at TIBCO headquarters, Presentation Stage, Virtual Event Design, Creative and Technical Execution

 

Solutions

With a decade of production partnership in the books, TIBCO challenged our team to develop and deliver a dynamic and informative engagement that exceeded previous event experiences.

Traditionally an in-person event gone Hybrid to reach a broader audience, the focus was to step outside of the confines of a standard event space to create an experience like no other.

Results

With the event goals in focus, we worked closely with our client to treat their global attendee roster to an orchestrated feast of the senses.

In partnership with local government officials and health + safety guidelines, we recommended a custom broadcast studio featuring a dynamic presentation stage design to showcase a mix of pre-recorded and live presentations.

Mix in a line-up of impactful speakers including World Cup Champion Megan Rapinoe, F1 Champion Lewis Hamilton, Activist Padma Lakshmi, engaging creative content and 120 breakout sessions all featuring an interactive agenda, chat, video playback, file download functionality and helpdesk support and you’ve got an experience that TIBCO NOW attendees won’t soon forget.

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