Objective

Maritz team members consistently bring events of every size and type to life for clients around the globe. For Elevate, an important Maritz showcase for 120 suppliers, 100 clients and 100 team members, they turned to a partner they knew they could trust to deliver a standout experience — Encore.

Their objective? Bring to life the theme of 'envisioning and enabling change' and the role empathy, community, accessibility, sustainability and design play in the future of events.

Solution

Encore collaborated closely with the Maritz team to create immersive, engaging experiences for the audience, enhancing their sense of belonging while reinforcing the Maritz Elevate branding. Encore solutions included:

  • Creative content support to incorporate the Elevate look and feel into all branding elements, from opening and closing videos to speaker bumpers and staging elements.
  • Custom stage set for a three-stage general session, with content projected across five different screen types, ranging from super-wide to triangular.
  • Transformed environments with custom scenic — hanging mobile triangles and fabricated pieces helped participants feel enveloped in a unique, thematic experience.  
  • Immersive storytelling with Backdrop Pro and projection mapping to make participants feel like they were part of an art installation.
  • Oversaw the general session production and show management to ensure all the event elements came together to create a memorable experience for attendees

Outcome

Encore and Maritz functioned as a united team to ensure event goals were achieved, from stunning graphics and immersive technology to out-of-the-box approaches to event setup which left attendees with lasting memories.

With Encore support, Maritz reinforced their role as an industry thought leader and agent of change at the critical client-focused event.

“It’s been a great partnership with the Encore team,” says Maritz Partner Engagement Manager for Brand Events Shannon Holcomb. “It’s a win-win for all of us.”

A post-event survey showcased the following:

  • 87% of attendees were satisfied with their experience at Elevate
  • 93% of attendees feel they achieved their personal objectives
  • Overwhelmingly positive sentiment about the experience. Attendees described Elevate as:
    • A great networking opportunity
    • Amazing
    • Inspiring

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Objective

Special Operations Forces (SOF) Week is the largest SOF event hosted annually by the Global SOF Foundation. The gathering is pivotal for the international SOF community to learn, connect and honor its members.

Held in Tampa, Florida, the 2024 edition would feature keynote speakers, professional development seminars, industry engagements and more. One of the event’s most exciting highlights, and most complex, would be a Live Capabilities Demonstration — Battle of the Bay.

The demonstration needed to incorporate clear audio as part of its storytelling, informing attendees watching from the waterfront, convention center and live streams about each action-packed part of the ‘battle.’ Enter Encore, ready to take on the mission.

Solution

To deliver the wow factor for viewers, no matter where they were on the grounds, Encore:

  • Engaged audiences with resounding audio, narrating each part of the demonstration across the bay to attendees in various event spaces
  • Produced and coordinated each aspect of the fast-paced demonstration
  • Live streamed the entire event so it could reach in-person and remote participants
  • Pushed the live feed to the convention center, in outlets along the riverwalk and to remote viewers’ devices
  • Enthralled waterfront viewers with storytelling at sea, highlighting the vibrant video on a large LED wall on a floating barge
  • Ensured a flawless livestream to reach a broader audience

Outcome

The Battle of the Bay was a roaring success, drawing 19,000 attendees — 4,000 more than the previous year. Thanks to the clear narration, the audience gained a deeper understanding of the aircraft, halo jumpers, Navy Seals and more.

Chelsea Hamashin, Vice President of Marketing & Events, Global SOF Foundation, raved, “The Encore team was amazing to work with — they rose to every challenge. They tackled every obstacle and put together an amazing, finished product. No issue was too big and they weren't afraid of any of the ideas or concepts we put in front of them.

“If someone else were to have a similar project or proposal, I would 100 percent recommend Encore.”

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Objective

The iconic Ringing of the Bell at the Nasdaq Stock Exchange symbolizes the vibrant opening and closing of trading sessions. When OpenText planned to deliver a live studio production of the tradition in Canada for the first time, they turned to Encore to help craft the historic milestone event.

Hosted at the prestigious National Arts Centre in Ottawa, Ontario, the event would need to accommodate a live audience of over 135 attendees in the main room, while extending a similarly momentous experience to additional viewers in an overflow space.

Solution

Encore ensured the event was a standout experience by:
  • Enhancing the storytelling with two video walls and four downstage monitors with newsfeeds.
  • Capturing the experience using two tripod cameras, a 20-ft jib camera and a high-end audio package.
  • Delivering seamless video and audio feeds from the main room to attendees in the overflow space.
  • Broadening the event’s reach with two outbound satellite channels to Times Square and TV stations including Bloomberg, CNBC and Fox Business.
  • Connecting viewers in real-time through two inbound satellite channels with direct feeds from NASDAQ at Times Square.
  • Maintaining optimal lighting with a custom package adjusted to sunlight changes.

Outcome

“Working with Encore was such a joy! The team provided solutions to ensure a seamless event, especially given our natural lighting challenge created by the large windows. In addition, they ensured a smooth and professional production. We thank Encore for all their hard work!” — OpenText

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Objective

The World Culture Festival is held to bring people together through a celebration of diverse, global cultures, sharing messages of unity and joy. When the Art of Living Foundation, which sponsors the event, brought the fourth edition to the U.S. for the first time, it decided to host the experience at the nation’s capital, Washington, DC.

Creating the large-scale affair on the National Mall presented unique challenges and layers of complexity — specifically to logistics and infrastructure planning. Luckily, the foundation teamed up with Encore and its subsidiary brand Hargrove to bring the vibrant festival of cultures to life.

Solution

Producing  an event of this scale required building out the entire infrastructure from scratch to span the event space’s 3,000,000 square feet, while navigating the National Mall’s rules, regulations and multiple permits. Seeing opportunities in every challenge, Encore and Hargrove flexed the full breadth of their capabilities:

  • Encore supported foundational services such as power and internet needs for in-person attendees and the live streaming broadcast with expansive technical infrastructure
  • Encore enhanced inclusion with remote, simultaneous ASL interpretation
  • Hargrove served as the general services contractor
  • Hargrove provided creative, design, fabrication,graphics, tenting, logistics and labor services, including over five acres of matrix flooring

Outcome

Leveraging its full scope of production services, the Encore umbrella of organizations delivered an unforgettable cultural extravaganza.  

The event featured over 17,000 performers representing more than 180 countries around the world. Their breathtaking performances showcased incredible and diverse voices, talent and creativity on one central stage. It also engaged attendees with hands-on activities like workshops on meditation, culturally inspired crafts for kids and a wide array of cuisine.

Over the three days, the festival welcomed one million attendees with an additional 25 million viewers who watched the live stream, serving as a testament to the power of unity and the magic that Encore can create on a global stage.

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The Ask & Challenge

To set a clear path for the year ahead, the organization would unite 200 of their experts across the Americas. The event would feature a main General Session, split into bilingual mini sessions; educational breakout sessions; and a show-stopping awards dinner.

Eager and ready after her academy training at Encore, a multi-certified technician, supported by in-venue and regional network experts, led the charge in bringing the customer’s vision to life.

The Solution

Encore transformed the venue’s ballroom and its sections with flexible technology solutions and support optimized for its diverse space needs. These included:

  • Illuminating the main stage with lighting and gobos
  • Delivering engaging content with a three-screen projector setup and audio package
  • Providing real-time footage of the presenter onstage with a camera-operated third screen source
  • Supporting PowerPoint presentations, video content and audio
  • Adjusting all solutions accordingly for the concurrent bilingual sessions

The Result

The customer raved about the continuous support and standard of excellence provided by the tech lead and her team’s partnership.

The CEO of the organization told the Encore team: “Months of planning lead to productions like these. It's a lengthy process, and we greatly appreciate both the support we received, and the outstanding results achieved.”

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Objective

The American Academy of Neurology (AAN) is the largest association of neurologists and neuroscience professionals. For the AAN’s 76th annual meeting, the goal was to create an immersive experience and activate different areas. The objectives included:​

  • Refresh and invigorate attendees

  • Create a plenary within a non-traditional venue

  • Ensure compliance and avoid regulatory concerns

  • Deliver the “best professional gathering of the year”













Solution

Encore can always leverage the natural strengths of a venue and maximize any experience created within it. AAN engaged Encore as an end-to-end solutions provider, managing everything from creative content development and AV technology to production management and sponsor compliance. As long-time partners, AAN trusts Encore which enables them to function as a single team. After consulting with AAN on their vision and goals, Encore delivered the following

  • Designed an immersive general session in an existing theater, by adding a LED screen that spanned the theater’s proscenium to create dazzling graphics and lighting that increased participants’ depth of experience.​

  • Created memorable experiences through education and hands-on activities at the eight Hubs for attendees to train, engage and learn with AV, creative and production support.

  • Oversaw regulatory concerns to ensure compliance with the sponsor team and CME grant process.

Outcome

AAN's event production process was simplified by having a full-service partner for their event needs. With decades of experience around medical and pharmaceutical meetings, Encore provided fluency in compliance and regulatory concerns few event production providers can match. Management of compliance issues for AAN freed up their time to focus on choices that optimized the guest experience. The Encore depth of event technology, creative design and production knowledge ensured that AAN members had memorable, immersive experiences within the venue’s meeting spaces.

The numbers speak for themselves:

  • 82% of the 14,000 AAN attendees considered the 2024 annual meeting the best neurological professional gathering of the year.

  • 95% of attendees are likely to attend a future AAN Annual Meeting




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From Multi-Vendor Project Coordination to Seamless and Worry-Free.

We See Solutions.

“Our job is to be a solutions architect
and partner”

Imagine coordinating 10+ event providers while hosting the 3-day Latino Tax Fest conference – for nearly a decade. Enter David and team in 2022. Now, imagine having a single partner who can do it all and grow attendance by 44%.

David Eck

Customer Engagement Director
The Challenge

The Latino Tax Pro customer recognized the multi-provider approach was not working for them or providing a quality experience for attendees. There was a real need to holistically understand the event experience and identify the right overall solutions.

While the Encore team was elevating the production experience at the 2022 conference, David shadowed 12 different customer teams to create a thorough event analysis with recommendations.

The Solution

Encore provided a full-service proposal to Latino Tax Pro for their 2023 event that completely satisfied their unique needs – relieving multi-partner management stress and boosting attendance and satisfaction in a big way.

Everything was reimagined from marketing campaigns, digital solutions and bilingual services to the multifunctional general session space, continuing education breakouts, expo hall and the annual pool party takeover.

 

The Result

The marketing campaign boosted attendance a whopping 44% – from 1,800 to 2,600! The attendees complimented the smoother, more inclusive experience. And Teena Lopez, Director of Development at Latino Tax Pro was so happy, she came up to David, gave him a hug and exclaimed, “This is the first time in 10 years I was actually able to network and enjoy the event!”

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From routine challenges to the moment of truth that threatens to derail your event, our people solve them flawlessly. Explore their stories.

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From Oversized Sponsor Display to Last-Minute Branding Save.

We See Solutions.

“Where there's a
will, there's a way"

Nicole and team were unexpectedly given four hours to transform a hotel suite into an event hosted annually for women in leadership and VIP customers. Just 45 minutes before guests arrived, they learned an unexpected, framed sign for a major sponsor was too large to move up to the room. But that’s okay. This is what Encore’s people do every day.

Nicole Russell

General Manager
The Challenge

Encore in Sydney, Australia, never hesitates, even when there is a change in plan to the original timeline. This is exactly what happened when an unexpected late checkout left only four hours to set up an annual VIP event for key customers. Plus, an unexpected oversized framed branding sign for a major sponsor didn’t fit in the elevator or stairwell, and it couldn’t be disassembled. Just 45 minutes from doors opening and with two merchandise lines on display, it would have been an incredible missed opportunity to not set the stage.

The Solution

Noticing the sponsor was in a frenzy making calls for an alternative branding solution, Nicole thought fast on her feet with an idea. She engaged her production team to provide the perfect solution. The Encore team obtained sponsor approval and raced into action to deliver a monitor and supporting gear to the suite. The Coach® Australia logo was provided electronically and placed above the purse line display for all to see with 10 minutes to spare. Collaboration, on-site solutions and creative problem solving helped the team overcome unexpected obstacles.

The Result

With years of experience guiding the collaboration, Nicole led her team to seize the opportunity of turning the hotel suite into a special event for all participating. The client was thrilled to have such a successful event, and the sponsor was relieved to have their last-minute problem solved. The invitation-only luxe event was a brilliant success, and everyone got the VIP treatment.

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From routine challenges to the moment of truth that threatens to derail your event, our people solve them
flawlessly. Explore their stories.

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From Critical Board Meeting to Standout Hybrid Event Success. 

We See Solutions.

“When you know more,
  you can do more"

When the North Carolina Joint Underwriting Association (NCJUA) needed an event production partner for their critical board meeting, they turned to Encore to deliver a seamless two-day hybrid event that would connect and engage their important participants. Enter the tech-savvy Joanna and her team! 

Joanna Brady Matthews

Technical Supervisor, Hotel & Brand
The Challenge

When NCJUA’s remote audience increased from two to ten, and the in-person board member needs adjusted around the “U”-shape setup, Joanna and her team knew adapting their technical support would be crucial to deliver a seamless production experience. 

A seasoned technician, Joanna understood the customer’s needs, from the distance of the in-room split screens and different views, including a robotic camera that caused switching complexities and readability issues, to elevated internet requirements and the right in-person table-top microphones to handle private side-bar conversations during live presentations.

The Solution

Passionate about solving challenges, Joanna anticipated needs the customer hadn’t originally expressed! She and her team recommended customed solutions to set NCJUA’s event up for success:  

  • In room, they included everything from a 55-inch confidence monitor and versatile push-to-talk microphones for the adjusted head count to hard-wired internet for secured speed and stability 
  • For the dual-audiences and seamless board meeting, Joanna partnered with NCJUA’s IT Coordinator to build confidence and trust as she stepped in to cue up and advance content for a dynamic, switching production experience.
Key Solutions Used in This Story
Production / Show
Management                   
Technology / Audiovisual
Solutions

Infrastructure Services
Staging Services
Show Management
Audio Solutions
Presenter Support

Power
Internet

 
The Result

Thanks to Joanna and her team’s forward-thinking mindset, expertise and personalized solutions, NCJUA’s board meeting elevated from standard to standout! When the event had wrapped, the customer stated, “Everything went even better than we could’ve expected!” 

Explore More Stories and Solutions.

From routine challenges to the moment of truth that threatens to derail your event, our people solve them flawlessly. Explore their stories.

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