Capture attention, spark curiosity and leave a lasting impression In today’s ever-changing landscape, the way people consume content has undergone a rapid transformation. What does this mean for meeting and event professionals? You’ve likely faced unique challenges in capturing (and keeping) your audience’s attention to deliver a memorable experience.  To address these hurdles, let’s consider some key ...

View which small changes can drive measurable successes from pre- to post-event, empowering you to boost your experience's value. ... Read More

Whether you notice it or not, music is everywhere. It plays in the background of almost every public place you visit — from grocery stores and restaurants to clothing shops. In fact, music is so omnipresent that when it’s absent from something like an event, people notice. “Having no music creates a void that you’re ...

Interested in adding magic to the event experience, driving revenue or improving audience satisfaction? Check out six easy-to-follow ROI and ROE strategies to delight participants while boosting financial returns. ... Read More

See which investments have the greatest impact on attendee experiences, tips for designing inclusive events and more with industry insights. ... Read More

Explore ways to navigate common event tech pain points, with insights on cost-saving measures, event production, internet needs and more. ... Read More

Have you ever walked into a room and immediately felt a certain vibe? Our environments have a remarkable ability to prime us for what we’re about to experience. And visual cues play an especially important role. What we see in our surroundings has a drastic impact on what we expect from an experience, whether an ...

Reporting on the intangible moments that added to an event’s magic can feel daunting. What’s the best way to showcase impact to stakeholders who missed the electric buzz, participant excitement and quality connections? Enter ROI and ROE — your dynamic duo for capturing event milestones that impress your C-suite beyond spreadsheets and attendee counts.  Together, ...

Internet service is the thread that weaves together various event elements to help deliver a seamless experience, ensure attendee satisfaction, and manage costs. This is why it’s important to hire a partner to provide dedicated event internet services. Just like insurance protects you from loss in the case of a mishap, a dedicated internet services ...