Post-event data analysis isn’t just about gathering feedback — it’s the key to unlocking your event’s full potential and planning for even greater future success. Key performance indicators (KPIs) combined with qualitative feedback, like you gather in surveys, help planners go beyond the numbers to uncover what truly resonates with attendees and identify ways to ...

Planning events in the future isn’t just about following trends — it’s about understanding them. We’ve been watching the industry and have some tips to help you find the best new ideas for your event planning. Our industry is going to change a lot in 2025. This will impact how we think about, plan, and ...

Explore five creative ways to surprise and delight your audience with immersive experiences, using audio solutions you likely already use. ... Read More

Explore five creative ways to surprise and delight your audience with immersive experiences, using audio solutions you likely already use. ... Read More

Capture attention, spark curiosity and leave a lasting impression In today’s ever-changing landscape, the way people consume content has undergone a rapid transformation. What does this mean for meeting and event professionals? You’ve likely faced unique challenges in capturing (and keeping) your audience’s attention to deliver a memorable experience.  To address these hurdles, let’s consider some key ...

View which small changes can drive measurable successes from pre- to post-event, empowering you to boost your experience's value. ... Read More

Whether you notice it or not, music is everywhere. It plays in the background of almost every public place you visit — from grocery stores and restaurants to clothing shops. In fact, music is so omnipresent that when it’s absent from something like an event, people notice. “Having no music creates a void that you’re ...

Interested in adding magic to the event experience, driving revenue or improving audience satisfaction? Check out six easy-to-follow ROI and ROE strategies to delight participants while boosting financial returns. ... Read More

See which investments have the greatest impact on attendee experiences, tips for designing inclusive events and more with industry insights. ... Read More