Jul 7 2021
Ben Erwin

The meeting and events industry clearly experienced a great deal of change over the course of the last 16 months. An industry filled with incredibly talented people who were singularly forced to be nimble and adaptable can now learn from each other to accelerate our industry’s exciting (re)start with the right event solutions. For Encore, …

Global Conventions in a Virtual World

Feb 24 2021
Encore Research
3 MIN
How a QSR company transitioned their series of global annual conventions to successful virtual experiences. By: Christopher Baron, Senior Director, Digital Services Hosting annual conventions for a global audience can be a feat in itself in-person, let alone in the virtual world. Finding unique ways to engage attendees year after year, while ensuring your vendors ...

What are the benefits of a hybrid event?

Feb 9 2021
Encore Research
8 MIN
‘Hybrid’ is defined as the combination of two different elements. In the context of hybrid events, it’s; “a physical meeting in which an online audience also participates. Essentially, both the physical as well as the online audience come together and participate in the same experience or content at the same time, from different locations.” IMPACTPLUS Tweet The ...

Pandemic Makes Events More Important Than Ever

Jun 11 2020
Mike Stengel
A Rise in Hybrid Meetings and Events The COVID-19 pandemic has presented new challenges to the event industry. But, with crisis, often comes innovation. As automobile manufacturers have quickly changed their business model from building cars to building ventilators, the events industry is responding with different ways to use technology to connect organizations and people. ...

Creating Value: Partnership through the Pandemic

Apr 23 2020
Teresa Wessling
Necessity is the mother of all invention, and our current environment has introduced more challenges into our personal and professional lives than anyone could have predicted.    Be it as a planner, partner, or provider in the live events industry, how do we continue to provide value to our customers in a time when we cannot meet face to face? For ...