Capture attention, spark curiosity and leave a lasting impression In today’s ever-changing landscape, the way people consume content has undergone a rapid transformation. What does this mean for meeting and event professionals? You’ve likely faced unique challenges in capturing (and keeping) your audience’s attention to deliver a memorable experience.  To address these hurdles, let’s consider some key ...

How to enhance learning, memory and mood with the cross-connection of senses   Marcel Proust’s masterpiece Remembrance of Things Past begins with the narrator enjoying the taste, touch and smell of a cookie dipped in tea. That simple multisensory experience transports him back in time to his childhood, kicking off an epic multi-volume adventure.  Similarly, ...

How to leverage color psychology to Unlock the Unforgettable Colors play a vital role in helping us navigate the world around us. Certain hues can influence how we feel, behave and even respond in various settings, giving them an intriguing role in human psychology and fueling our long-held fascination with them. This year, Pantone, the ...

What value do your in-person events provide? Respondents of the Encore Winter 2022 Planner Pulse Report say the greatest value their gatherings provide is networking/relationship building (74 percent). Sixty-one percent say it’s connecting people/employees to an organization’s mission/vision/values; an equal number say it’s education/training/professional development opportunities. Maximizing return on these three areas not only benefits ...

Encore values the power of inclusion. That’s why we’re proud to create spaces of belonging and work to proactively diversify our team. In honor of Women’s History Month, we’re excited to share a new way we’re putting our commitment to equity into practice with our Women in Audio Visual Technology (WAVE) program. We’re also delighted ...

Every year, Encore surveys thousands of meeting and event professionals about meeting/event patterns and formats, how they spend their money and their biggest concerns. Individually, these quarterly Planner Pulse reports form snapshots of current industry trends. But taken collectively, we can begin to forecast where the industry is headed. Looking at the big picture painted ...

Key findings from the Encore 2022 Winter Planner Pulse With the world of events ever-changing, staying up-to-date on the latest industry trends is an essential tool for crafting successful experiences. To help ensure your event design, programming and format resonates with today’s audiences, Encore surveys meeting and event professionals quarterly to capture a closer look ...

More meeting and event professionals are actively booking or sourcing new events now than any time since 2020. According to the Encore Summer Planner Pulse 2022 report, that number represents 71 percent of 461 survey respondents, who represent a diverse swath of corporate, association, administrative, marketing, third-party, independent and special event producers and organizers. More ...

When you’re broadcasting content during a hybrid or virtual meeting, there’s a lot that can go wrong. Why would you want to start with a set-up that’s doomed to fail? If you’re depending on Wi-Fi internet, that’s exactly what you’re doing. “For hybrid, the success of the meeting is dependent on having a good internet ...