Feb 26 2025
Encore Marketing

Post-event data analysis isn’t just about gathering feedback — it’s the key to unlocking your event’s full potential and planning for even greater future success. Key performance indicators (KPIs) combined with qualitative feedback, like you gather in surveys, help planners go beyond the numbers to uncover what truly resonates with attendees and identify ways to …

Decode event impact: Planners' guide to ROI & ROE

Mar 17 2024
Encore Marketing
5 MIN
Reporting on the intangible moments that added to an event’s magic can feel daunting. What’s the best way to showcase impact to stakeholders who missed the electric buzz, participant excitement and quality connections? Enter ROI and ROE — your dynamic duo for capturing event milestones that impress your C-suite beyond spreadsheets and attendee counts.  Together, ...

Harnessing the power of immersive experiences to boost learning and engagement

Jan 3 2024
Encore Research
5 MIN
How to enhance learning, memory and mood with the cross-connection of senses   Marcel Proust’s masterpiece Remembrance of Things Past begins with the narrator enjoying the taste, touch and smell of a cookie dipped in tea. That simple multisensory experience transports him back in time to his childhood, kicking off an epic multi-volume adventure.  Similarly, ...

How to create engaging, immersive experiences with LED walls

Apr 13 2023
Kristi Casey
10 MIN
Over 70 percent of meeting and event organizers believe networking and engagement will be the future of events. The challenge is how to do that. LED walls are one of the most flexible technology solutions you can use to breathe new life into your programming. From creating immersive environments to transforming presentations into interactive activities, ...