Aug 23 2024
Encore Marketing
Capture attention, spark curiosity and leave a lasting impression In today’s ever-changing landscape, the way people consume content has undergone a rapid transformation. What does this mean for meeting and event professionals? You’ve likely faced unique challenges in capturing (and keeping) your audience’s attention to deliver a memorable experience. To address these hurdles, let’s consider some key ...
May 17 2024
Encore Marketing
Have you ever walked into a room and immediately felt a certain vibe? Our environments have a remarkable ability to prime us for what we’re about to experience. And visual cues play an especially important role. Subscribe for more tips, tools & inspo! What we see in our surroundings has a drastic impact on what ...
Aug 8 2023
Encore Marketing
How to leverage color psychology to Unlock the Unforgettable Colors play a vital role in helping us navigate the world around us. Certain hues can influence how we feel, behave and even respond in various settings, giving them an intriguing role in human psychology and fueling our long-held fascination with them. This year, Pantone, the ...
Feb 22 2023
Encore Marketing
Small meetings have become an incredible source of growth and opportunity in the wake of the pandemic. Catering to a group of 50 or fewer participants means you can provide more targeted programming, promote greater intimacy between your audience and stakeholders, and foster meaningful interactions that build trust. This holds true whether you’re conducting a ...
Jan 27 2022
Encore Research
Since the arrival of COVID-19, thousands of events have been postponed, cancelled or moved to virtual platforms. While the vaccine has allowed many businesses to resume events and meetings as usual, breakthrough cases and the Omicron variant have continued to stall the ability for face-to-face encounters. So, what does all of this mean for the ...