The meeting and events industry clearly experienced a great deal of change over the course of the last 16 months. An industry filled with incredibly talented people who were singularly forced to be nimble and adaptable can now learn from each other to accelerate our industry’s exciting (re)start with the right event solutions. For Encore, ...

How a QSR company transitioned their series of global annual conventions to successful virtual experiences. By: Christopher Baron, Senior Director, Digital Services Hosting annual conventions for a global audience can be a feat in itself in-person, let alone in the virtual world. Finding unique ways to engage attendees year after year, while ensuring your vendors ...

Happy International Women’s Day! With women making up nearly 77% of the meeting, convention, and event planning industry in the U.S.,* today is a great day for self-reflection. How did I get where I am? Where am I going? What will my future be? One of the subjects I hear the most about from women ...

As a meeting planner, do you ask yourself if attendees leave your events happier and more productive than when they arrived?  All too often, the business-side of a meeting becomes so focused on cost-savings and ROI that the human element is forgotten. Attendee engagement, problem-solving, and behavior-changing goals get pushed aside for these “results-based” aspects.    It’s time to reignite that conversation and think about creating meaningful, lasting experiences for attendees. We ...