Kristi Casey

Kristi Casey, CMM, CMP, is the chief innovation officer of Truly Kristi, a boutique agency that helps people and companies get unstuck. She's been in the event industry for more than 20 years, creating strategy, content, education and communities for companies such as MPI, Plan Your Meetings and Happily.

How to leverage audio for greater event engagement

Nov 3 2023
Kristi Casey
10 MIN
From sound effects to targeted audio, learn how to amplify participant experiences Sounds provoke powerful emotions. The sound effects in a movie make us lean forward with anticipation or jump in surprise. A song on the radio has the power to transport us to another time and place instantly. Conversely, when you can’t hear what’s ...

How to create immersive event experiences with audiovisual technology

Jun 14 2023
Kristi Casey
7 MIN
You’ve heard the term ‘immersive experiences.’ But what does that mean? Let’s go beyond the buzzword to look at how you can use cutting-edge and traditional audiovisual (AV) technology to leverage this trend.  What is an immersive experience? An immersive experience is one that engages one or more senses. It encourages people exposed to the experience to become active participants ...

One digital tool, end-to-end solutions for a smooth, interactive event experience

Apr 20 2023
Kristi Casey
10 MIN
What value do your in-person events provide? Respondents of the Encore Winter 2022 Planner Pulse Report say the greatest value their gatherings provide is networking/relationship building (74 percent). Sixty-one percent say it’s connecting people/employees to an organization’s mission/vision/values; an equal number say it’s education/training/professional development opportunities. Maximizing return on these three areas not only benefits ...

How to create engaging, immersive experiences with LED walls

Apr 13 2023
Kristi Casey
10 MIN
Over 70 percent of meeting and event organizers believe networking and engagement will be the future of events. The challenge is how to do that. LED walls are one of the most flexible technology solutions you can use to breathe new life into your programming. From creating immersive environments to transforming presentations into interactive activities, ...

Planning for the Unimaginable

Feb 20 2023
Kristi Casey
5 MIN
In the events world, sometimes we’re caught by an ask so big, it feels unimaginable. Just ask Encore Regional Director Chris Baker, who oversees the Alberta Branches in Canada. It all began with an unexpected RFP from the Canadian Council of Catholic Bishops (CCB). They queried Encore Canada for a proposal related to a visit ...

Top 3 event trends for 2023

Feb 15 2023
Kristi Casey
5 MIN
Every year, Encore surveys thousands of meeting and event professionals about meeting/event patterns and formats, how they spend their money and their biggest concerns. Individually, these quarterly Planner Pulse reports form snapshots of current industry trends. But taken collectively, we can begin to forecast where the industry is headed. Looking at the big picture painted ...

Why you should rent a laptop for your event 

Sep 8 2022
Kristi Casey
5 MIN
When you’re organizing events, the desire to be a good fiscal steward means you should examine every additional cost. But one that you should approve is laptop rental for presentations, videos, or streaming the hybrid portion of your event. “Rental for a laptop on average is less than – $300,” says Encore VP of Product ...

Event resources that lower planner stress levels

Aug 31 2022
Kristi Casey
6 MIN
The return of in-person events is a welcome change from the cloistered era of pandemic-induced, learn on the fly virtual event planning. But the rebound also added stress to event professionals, who — even before the pandemic — occupied a job that annually topped CareerCast’s list of “Most Stressful Jobs.” Thankfully, Encore offers resources and ...

Despite economic concerns, outlook remains optimistic for in-person events

Aug 3 2022
Kristi Casey
2 MIN
More meeting and event professionals are actively booking or sourcing new events now than any time since 2020. According to the Encore Summer Planner Pulse 2022 report, that number represents 71 percent of 461 survey respondents, who represent a diverse swath of corporate, association, administrative, marketing, third-party, independent and special event producers and organizers. More ...

Leveraging Event Technology for Engagement

Jul 12 2022
Kristi Casey
5 MIN
The basic tools, technologies and best practices you need to engage dual remote and in-room audiences. What are your event essentials? The tools you need depend on the experience you’re trying to create. All hybrid events will need camera and audio as well as an event platform. Use this chart to identify additional elements you ...