Objective

Maritz team members consistently bring events of every size and type to life for clients around the globe. For Elevate, an important Maritz showcase for 120 suppliers, 100 clients and 100 team members, they turned to a partner they knew they could trust to deliver a standout experience — Encore.

Their objective? Bring to life the theme of 'envisioning and enabling change' and the role empathy, community, accessibility, sustainability and design play in the future of events.

Solution

Encore collaborated closely with the Maritz team to create immersive, engaging experiences for the audience, enhancing their sense of belonging while reinforcing the Maritz Elevate branding. Encore solutions included:

  • Creative content support to incorporate the Elevate look and feel into all branding elements, from opening and closing videos to speaker bumpers and staging elements.
  • Custom stage set for a three-stage general session, with content projected across five different screen types, ranging from super-wide to triangular.
  • Transformed environments with custom scenic — hanging mobile triangles and fabricated pieces helped participants feel enveloped in a unique, thematic experience.  
  • Immersive storytelling with Backdrop Pro and projection mapping to make participants feel like they were part of an art installation.
  • Oversaw the general session production and show management to ensure all the event elements came together to create a memorable experience for attendees

Outcome

Encore and Maritz functioned as a united team to ensure event goals were achieved, from stunning graphics and immersive technology to out-of-the-box approaches to event setup which left attendees with lasting memories.

With Encore support, Maritz reinforced their role as an industry thought leader and agent of change at the critical client-focused event.

“It’s been a great partnership with the Encore team,” says Maritz Partner Engagement Manager for Brand Events Shannon Holcomb. “It’s a win-win for all of us.”

A post-event survey showcased the following:

  • 87% of attendees were satisfied with their experience at Elevate
  • 93% of attendees feel they achieved their personal objectives
  • Overwhelmingly positive sentiment about the experience. Attendees described Elevate as:
    • A great networking opportunity
    • Amazing
    • Inspiring

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