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Objective
The iconic Ringing of the Bell at the Nasdaq Stock Exchange symbolizes the vibrant opening and closing of trading sessions. When OpenText planned to deliver a live studio production of the tradition in Canada for the first time, they turned to Encore to help craft the historic milestone event.
Hosted at the prestigious National Arts Centre in Ottawa, Ontario, the event would need to accommodate a live audience of over 135 attendees in the main room, while extending a similarly momentous experience to additional viewers in an overflow space.
Hosted at the prestigious National Arts Centre in Ottawa, Ontario, the event would need to accommodate a live audience of over 135 attendees in the main room, while extending a similarly momentous experience to additional viewers in an overflow space.
Solution
Encore ensured the event was a standout experience by:
- Enhancing the storytelling with two video walls and four downstage monitors with newsfeeds.
- Capturing the experience using two tripod cameras, a 20-ft jib camera and a high-end audio package.
- Delivering seamless video and audio feeds from the main room to attendees in the overflow space.
- Broadening the event’s reach with two outbound satellite channels to Times Square and TV stations including Bloomberg, CNBC and Fox Business.
- Connecting viewers in real-time through two inbound satellite channels with direct feeds from NASDAQ at Times Square.
- Maintaining optimal lighting with a custom package adjusted to sunlight changes.
Outcome
“Working with Encore was such a joy! The team provided solutions to ensure a seamless event, especially given our natural lighting challenge created by the large windows. In addition, they ensured a smooth and professional production. We thank Encore for all their hard work!”
— OpenText