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Objective
Special Operations Forces (SOF) Week is the largest SOF event hosted annually by the Global SOF Foundation. The gathering is pivotal for the international SOF community to learn, connect and honor its members.
Held in Tampa, Florida, the 2024 edition would feature keynote speakers, professional development seminars, industry engagements and more. One of the event’s most exciting highlights, and most complex, would be a Live Capabilities Demonstration — Battle of the Bay.
The demonstration needed to incorporate clear audio as part of its storytelling, informing attendees watching from the waterfront, convention center and live streams about each action-packed part of the ‘battle.’ Enter Encore, ready to take on the mission.
Held in Tampa, Florida, the 2024 edition would feature keynote speakers, professional development seminars, industry engagements and more. One of the event’s most exciting highlights, and most complex, would be a Live Capabilities Demonstration — Battle of the Bay.
The demonstration needed to incorporate clear audio as part of its storytelling, informing attendees watching from the waterfront, convention center and live streams about each action-packed part of the ‘battle.’ Enter Encore, ready to take on the mission.
Solution
To deliver the wow factor for viewers, no matter where they were on the grounds, Encore:
- Engaged audiences with resounding audio, narrating each part of the demonstration across the bay to attendees in various event spaces
- Produced and coordinated each aspect of the fast-paced demonstration
- Live streamed the entire event so it could reach in-person and remote participants
- Pushed the live feed to the convention center, in outlets along the riverwalk and to remote viewers’ devices
- Enthralled waterfront viewers with storytelling at sea, highlighting the vibrant video on a large LED wall on a floating barge
- Ensured a flawless livestream to reach a broader audience
Outcome
The Battle of the Bay was a roaring success, drawing 19,000 attendees — 4,000 more than the previous year. Thanks to the clear narration, the audience gained a deeper understanding of the aircraft, halo jumpers, Navy Seals and more.
Chelsea Hamashin, Vice President of Marketing & Events, Global SOF Foundation, raved, “The Encore team was amazing to work with — they rose to every challenge. They tackled every obstacle and put together an amazing, finished product. No issue was too big and they weren't afraid of any of the ideas or concepts we put in front of them.
“If someone else were to have a similar project or proposal, I would 100 percent recommend Encore.”
Chelsea Hamashin, Vice President of Marketing & Events, Global SOF Foundation, raved, “The Encore team was amazing to work with — they rose to every challenge. They tackled every obstacle and put together an amazing, finished product. No issue was too big and they weren't afraid of any of the ideas or concepts we put in front of them.
“If someone else were to have a similar project or proposal, I would 100 percent recommend Encore.”
