Objective
Out & Equal is a global nonprofit organization focused exclusively on LGBTQ+ workplace equality. Each year, they hold an international Out & Equal Workplace Summit, promoting inclusion in global companies across industries. Encore has supported the event for years, but the four-day 2022 event, at the Mirage in Las Vegas, was set to feature the first in-person component since pre-pandemic.
Upgrading the event design to make it hybrid required new technology and support considerations. The ask? Deliver an awe-inspiring general session, 100+ breakout sessions, engagement opportunities for the onsite and remote audiences, immersive experiences, an afterparty and more. With Encore on the job — consider it done!
Upgrading the event design to make it hybrid required new technology and support considerations. The ask? Deliver an awe-inspiring general session, 100+ breakout sessions, engagement opportunities for the onsite and remote audiences, immersive experiences, an afterparty and more. With Encore on the job — consider it done!
Solution
- Produced an engaging General Session with various panels and keynotes,
116+ breakout sessions, fireside chats, and large performances.
- Created 100% of the custom creative content, including event themes and branding, in collaboration with the Out & Equal team.
- Served as the exclusive provider of rigging and power at the venue.
- Cast sweeping patterns of color with 76 colorful kinetic LED globe lights that changed hue throughout the experience.
- Promoted an inclusive experience by providing live closed captioning during the General Session and within 24 hours of the recorded breakout sessions.
- Audio enhancements, lighting elements and a DJ to elevate the festive afterparty.
- Other immersive solutions included: four custom ultra-wide projection screens in the general session, flanked by three scenic arches, along with projection mapping and a large LED curtain, reinforcing content.
- Dedicated team provided 24/7 support to ensure each aspect of the experience was transformative.
- Created 100% of the custom creative content, including event themes and branding, in collaboration with the Out & Equal team.
- Served as the exclusive provider of rigging and power at the venue.
- Cast sweeping patterns of color with 76 colorful kinetic LED globe lights that changed hue throughout the experience.
- Promoted an inclusive experience by providing live closed captioning during the General Session and within 24 hours of the recorded breakout sessions.
- Audio enhancements, lighting elements and a DJ to elevate the festive afterparty.
- Other immersive solutions included: four custom ultra-wide projection screens in the general session, flanked by three scenic arches, along with projection mapping and a large LED curtain, reinforcing content.
- Dedicated team provided 24/7 support to ensure each aspect of the experience was transformative.
Outcome
Adding an in-person audience alongside remote attendees resulted in almost double the number of participants — up to 5,500+ from 3,000 in 2021! The inspiring summit delivered a moving experience that was so highly celebrated that it was named as a finalist for “Best Pride Event” in BizBash’s Event Experience Awards 2022. Michael Chamberlain, VP of Marketing, Out & Equal, shared:
“Our partnership with Encore has really enabled everything we saw at the Out & Equal Workplace Summit, in person and online, to happen, from the fabulous and beautiful aesthetics to the way we’re able to showcase the really critical voices in this LGBTQ+ inclusion movement … We couldn’t have better partners than Encore! Highly recommend them for any event you’re doing. They’ve really made the show that we have today the best show that we could possibly make and ensure that those really critical messages are heard, in this room, in our online community, and far far beyond so I can’t thank them enough.”
“Our partnership with Encore has really enabled everything we saw at the Out & Equal Workplace Summit, in person and online, to happen, from the fabulous and beautiful aesthetics to the way we’re able to showcase the really critical voices in this LGBTQ+ inclusion movement … We couldn’t have better partners than Encore! Highly recommend them for any event you’re doing. They’ve really made the show that we have today the best show that we could possibly make and ensure that those really critical messages are heard, in this room, in our online community, and far far beyond so I can’t thank them enough.”