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Boundless Possibilities for Engagement
It’s exciting to watch in-person meetings and events return. According to Blackstone Securities, group meetings and convention gatherings will return to pre-pandemic levels by the end of the year. However, in this post-lockdown environment, attendee expectations have changed. Event technology has advanced. Your audience will also look very different than it did pre-pandemic.
How can you adapt your strategy to accommodate these different audience needs? How do you know what technologies or platforms will offer the best engagement and return on investment?
One of the best ways to create a seamless experience is to focus on engaging both the in-person and remote viewing audiences. Not sure where to start? Download our free Boundless Possibilities for Engagement Handbook.
Let this document be a guide to help you navigate the process of innovating your event and content design processes so you can access the boundless opportunities for engagement in-person, hybrid and digital events offer.
What’s in this guide
The purpose of this guide is to help you navigate these new opportunities by focusing your attention on seven key areas:
- Developing an innovation process for event design — How to generate, select, and evaluate ideas as well as how to catalogue and store ideas for future use.
- Leveraging event technology for engagement — The basic tools, technologies and best practices you need to engage dual remote and in-room audiences.
- Mapping the attendee journey — How to map the customer journey for your event participants and key stakeholders so that your event design achieves your desired outcomes.
- Creating healthy event ecosystems — Events comprise multiple components, or ecosystems. This section will help you test the health of each one and fix unhealthy ecosystems.
- Practicing radical inclusion — How to avoid common problems that leave attendees feeling disengaged, unwanted and excluded from your event experience.
- Designing engaging educational experiences — How to help event participants engage with content before, during and after your event in ways that will help them learn, remember and value your conference content.
- Maximizing return on education, return on objective and return on investment (ROE, ROO and ROI) — How to analyze event data, report results and use them to improve the event experience, revenues and ROI.